Communication Matters

by Kory Floyd

Communication Effective communicators are made not born.We all communicate all the time.  Consequently many of us believe we're experts that good communication is based on personal instincts.  In this highly interactive program students learn to think through how they communicate rather than rely solely on their instincts.  They develop the skills needed to become effective communicators.  The program prompts students to question their assumptions challenges them to think critically about why and how they communicate in the ways that they do and provides solid tools and takeaways that students can employ to communicate effectively even in difficult situations.  Through an adaptive reading experience with SmartBook student videos for public speaking and dynamic online activities students are urged to consider which choices are likely to be effective and which less so.

Genres: Nonfiction

496 pages, Kindle Edition

First published November 1, 2010

About the author

Kory Floyd is a National Communication Association Book Award winner and the author of ten books. He has been featured on the Today Show, CBS Sunday Morning, Huff Post Live, NPR, & BBC Radio. His articles have been published by Glamour, Women’s Health, Redbook, Seattle Times,
In Denver Times, and Cleveland Plain Dealer.

Dr. Floyd is professor of health and family communication at Arizona State University in Tempe and a research associate with the Arizona Cancer Center in Tucson. Floyd received his bachelor’s degree from Western Washington University, his master’s from the University of Washington, and his PhD from the University of Arizona. Kory Floyd is represented by the Linda Konner Literary Agency in NYC.