Spark: The Complete Public Relations Guide for Small Business

by Robert Deigh

This is THE complete Public Relations guide! Up to date and easy to use, with hundreds of practical tips and tricks. Whether you have your own business or your have PR/marketing responsibilities within another organization, this book is for you. Great for non-profits too.

232 pages, Kindle Edition

Published June 27, 2017

Reviews

[Sarah · Rating 5 out of 5]

This book was very readable and helpful. If only someone would write a companion or sequel (Mr. Deigh?) that focuses ONLY on nonprofits and their unique needs!

[Carolyn McBride · Rating 4 out of 5]

Robert Deigh has organized his extensive PR experience with some of the world's best-known brands into a handy primer that makes public relations seem more manageable. His guide is easy to jump into based on your current need, from press release templates to tips on prepping for media interviews and advice on handling a media crisis. Every chapter includes a worksheet to record ideas or track your PR plans. I appreciated the emphasis on strong writing and storytelling as the foundation of all successful campaigns and media assets.