Using Target Audience Analysis To Aid Strategic Level Decisionmaking

by Steve Tatham

The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He explains the science behind what he calls population intelligence (Popint) and makes a compelling case that the science of Target Audience Analysis (Taa) is now so well advanced that it must become a key component of future strategic decision-making. Military leaders, Federal, state, and municipal law enforcement professionals,communication strategists, intelligence community, and homeland security professionals may be interested in this behavioral profiling strategy to augment their operations.Criminal justice, military science, homeland security, and psychology, especially behavioral and forensic psychology students at the undergraduate and graduate levels may be interested in this volume.

68 pages, Paperback

Published September 9, 2016