Have you ever convinced a family member to change their vote over the Thanksgiving dinner table? Have you managed to change someone’s mind on any important topic? I have not. Until I learned the secret.
This book is not about how to win arguments. After ten years of talk radio, I’ve learned how to do talk louder and sound more confident. But it was only recently that I discovered how to actually change people’s minds. These are very different things.
If you believe that the world would be a better place if more people agreed with you, this insight will help you.
I wrote this book to be read in about an hour. You can use the advice right away.
This book was short and to the point. Almost too short and I wish there was more. There are some compelling historical examples used to get across his points which I enjoyed, and when he writes his next book I hope he includes more of them.
This is a great book; it is well written and flows very smoothly. The author is always straight to the point and stays on topic. He explains each point in clear precise detail.
Very short book, but really powerful. This is not about how to win an argument. It’s about the long game of real change. Spoiler alert: the first step in changing anyone’s mind is choosing to be open to have your mind changed.