An interesting, thought-provoking, and in some ways quite sad book. It's rare that I feel sorry for an author, but I do for this one.
This book was well publicized; I saw essays excerpted from it in both The New York Times and Slate, and Cline has the obligatory attention-grabbing single stat: Did you know that the average American now buys 64 items of clothing every year? It's a good description/indictment of the modern garment industry, and she does a pretty good job of connecting it to broader economic trends--basically, the middle is disappearing, here as elsewhere. Consumers are increasingly facing a choice between lots of really cheap, poorly made crap or really high-end, virtually couture clothes, with less and less middle ground.
Annoyingly, she walks right up to the class implications of this, yet fails to complete her argument. She should really read Paul Fussell, who covered the same basic divide in his book Class, more than thirty years ago: He described how people in the upper-middle and wealthy classes are taught to buy a few good things, and then wear them to death (ex: repairing items like shoes so many times that by the end, there's often no original material left). By contrast, the lower classes buy cheaper, more disposable items that are lesser quality, and thus often can't be repaired, and so have to be replaced. I'd love to see Cline's take on that.
Cline does describe what happens when the better clothes stop being made, so only the truly mega-rich can get even decent quality, and everyone else is settling for junk. She points out that things have gotten so bad now that people are buying clothes that rip or fray after only one or two wearings, and simply accepting that. Tragically, stuff that used to be considered cheap crap would nowadays be seen as fairly high end, from a technical construction point of view.
For me, the really sad parts came with Cline's descriptions of her own total ignorance as a shopper. In one breath, she says she used to spend virtually all her spare time shopping (lunch breaks, after work, etc.), but in the next admits that it never even occurred to her to look at little details like what fabrics her clothes were made of (spoiler alert: Cheap clothes=lots of nasty synthetics). She's wry and self-deprecating about it--she compares her continuous, mindless shopping to a cow mindlessly munching grass--but seriously, how can she not have known the first things about how to shop?
Okay, I understand not knowing the differences between types of seams, but how does one buy skirts or sweaters without checking what they're made of? It's one thing if you hate shopping, and just buy things to cover your body without caring. But if you supposedly care about fashion, and how you look, how can you be this clueless? She talks about having literally hundreds of items of clothing, and yet not knowing anything about them.
Relatedly, Cline doesn't know how to take care of her things, either; she confesses that during the course of writing this book was the very first time in her life that she took boots to a cobbler to be re-heeled (instead of just tossing them and buying new ones). I was speechless. She's actually quite good on the horrifying environmental implications of all this, too.
There's also an unintended consequence of feminism here, which I wish she'd acknowledged. To her credit, Cline realizes that she (and millions of other young women) have failed to learn something that previous generations knew, but she fails to connect this with women rejecting rigid sex-role tasks/skills like sewing en masse. As a knitter myself, I've seen this for years; Lots of women in the 1960s and '70s said, "Damnit, I hated home ec and being forced to sew/knit/cook, and as I escape I will liberate my daughter as well, by not forcing her to learn these." So a whole lot of little girls weren't taught/didn't learn.
But, then a few years later, it turned out that those skills were actually really practical and useful, and sometimes even fun (when not required). Today those little girls have grown up, and many of them (along with many men) have set out to learn what they missed, often with gusto. Little things, like understanding the difference between a well-made garment and a shoddy one, as well as bigger ones, like how to cook or knit or take care of clothes.
At the end, Cline's big epiphany is that, guess what? People don't have to shop like mindless morons. It's worth learning to recognize and then actually paying for quality, because better clothes are actually (gasp) better: They fit better, they feel better, and they last longer. Mirabile dictu. She even starts learning to sew a bit, and discovers another hot new idea: Trendy styles often don't flatter every body shape, and she looks better in clothes that fit and which do, in fact, suit her particular shape.
Sigh. A college-educated woman in her mid-thirties has discovered what my mom taught me before I reached high school, and it's considered book-worthy. Worse, after reading this, I think she's right.
Is it wrong that part of me wants to email her, and offer to take her out for lunch and some real shopping?
Final note: Ironically, this book about cheap crap driving out good is itself rather poorly produced. I caught various annoying typos, including the ubiquitous "lose/loose" confusion and, even worse, a mention of a garment that had had its sleeves "lobbed off." I did a double-take on that one, and actually had to think for a moment before realizing, "Oh, Lord, she means 'lopped off.'"