Yes!: 60 Secrets from the Science of Persuasion

by Noah J. Goldstein, Robert B. Cialdini

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Genres: Psychology, Nonfiction, Business, Personal Growth, Leadership, Design

304 pages, Paperback

Published January 1, 2017

About the author

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Reviews

[Paul]

If Influence: The Psychology of Persuasion is the textbook, then Yes! is the study guide. This has a ton of practical examples on how to apply the principles of persuasion developed by Robert Cialdini. You definitely want to read Influence first to understand what's actually occurring in the scenarios presented in this book.

[Nandini Trivedi]

Surprisingly easy read for such a detailed non-fiction book. Lots of insights based on research but the best bits are the real-world applications. Could be shorter and some chapters are a bit obvious nonetheless a good read.

[Ghizlane Eddiba]

Persuasion techniques:

Use scarcity

Use loss-framed message

Make authentic smile

Use “Because”

Show popularity/testimonials/recommendations of experts

Do not use undesirable behavior in your message.

Applaud good behavior

Offer fewer choices

Add an option to do nothing

Value what you offer free

Communicate your rank

Accompany high-fear message with a plan of action

Offer a favor

Use personalized message

Make unexpected/personalized gifts

Ask for small steps

Assign a trait to a person, and then make a request connected to that trait.

Let the person write down her commitment

Build relationship

See inputs/criticism/disagreement

Mention your minor weaknesses/admit errors

Mirror posture and behavior of the other

Simplify your message

Use rhymes for your ad

Use perceptual contrast

Use loyalty program

Use attractive names

Use memory aids like repetition

[Rob]

Interesting, but not groundbreaking

I imagine if I'd read this book when it first came out, then I'd have been bowled over. However, many of the tools in here feel obvious in 2020 and not particularly surprising.
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.

[Crystal Rose]

Fantastic Book - this updated is highly recommended

This book is a goldmine of information. Although the strategies could be used for unethical purposes, by being aware of them, we can protect ourselves. This was my reasons for reading it. Not only is it full of great information, it also has the evidence to back it up. I would give this book a; A+++

[Jim Tincher]

I loved the original, with 50 secrets. But it's been about ten years since I read that, so decided to read this one. I rated the original 5 stars, but I don't recommend this to those who read the original. It felt like retreading old ground.

[Remigiusz]

It's a fine book as reminder, but if you recently read any other of Cialdini's books then you will notice that this one uses all the same research results and doesn't really introduce many new studies or techniques.

[George]

A great resource. Packed full of actionable, research-backed advice. I can tell this is going to be one of those books that I keep coming back to.

[Fabian]

Good stuff. Well told. Many useful insights.

[Pierre-Henry Soria]

Too many details. Could be much shorter. Overall, it offers great tips.

[Iryna Savruk]

Awesome book with plenty of actionable, research-backed tips!

[Vikrama Dhiman]

Spectacular Book

60 easy to read lessons with three prologues.
Excellent lessons and takeaways. My favorite were on naming things - the best crisp lessons.

[Bella]

60 Secrets from the Science of Persuasion is a great book!


Here is a short summary: https://samyreads.com/yes-60-secrets-...

[Prabhat]

Superb

It simply presents the very basic facts to be considered while persuading the other parties towards your view point. Great

[Heikki Keskiväli]

Not nearly as good as ”Influence” but still interesting dive in social behaviour and science of persuasion. If you are selling something (product, service, idea), this will be useful read.

[Avishkar Surana]

Good books. But I felt the concepts could be finished in 50% of the book length.

[Olesya]

Непоганий варіант для закріплення і прокачки власних навиків. На диво легко читається. Ніяких революційних порад ви тут не знайдете! Зате повторите класику.