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INSCRUTABLE PRINCIPLES : BEYOND THE BEST BUSINESS SCHOOL
The importance of customers!
Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”
Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.
Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.
Even if providing high quality customer service is not your cup of tea, you have to drink it. Make it a virtue out of necessity if you want to keep your business alive.
There are hundreds of powerful principles outlined in the book to guide you in your endeavour to achieve great success in your profession.
Every organization, however big or small, is in pursuit of customers. “Even a diamond needs a customer to give it value.”
Every great business is built on friendship. But there is no scope to have a “fair weather friendship” with your customers. It has to be an “all-weather friendship” with them.
Customer complaints are the manifestations of shortcomings in your product at the customer’s cost.
Even if providing high quality customer service is not your cup of tea, you have to drink it. Make it a virtue out of necessity if you want to keep your business alive.
There are hundreds of powerful principles outlined in the book to guide you in your endeavour to achieve great success in your profession.
104 pages, Kindle Edition
Published August 30, 2017
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July 17, 2017
Customer obsession is the key, and this book explains it all!
Today, one of the world's biggest companies be it Google, Amazon, Facebook have demonstrated that customer obsession can achieve wonders. This book carries the timeless principles of customer obsession, and service beautifully packed in quotes. A must read for every marketeer, salesperson, and a customer care professional! This isn't a one time read but something to refer to again and again, so that one can master the art of customer obsession!
Today, one of the world's biggest companies be it Google, Amazon, Facebook have demonstrated that customer obsession can achieve wonders. This book carries the timeless principles of customer obsession, and service beautifully packed in quotes. A must read for every marketeer, salesperson, and a customer care professional! This isn't a one time read but something to refer to again and again, so that one can master the art of customer obsession!
Displaying 1 of 1 review