Design Thinking for Visual Communication

by Gavin Ambrose

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

Genres: Design

308 pages, Kindle Edition

First published January 29, 2015

Reviews

[Majeda · Rating 3 out of 5]

يحتاج كل صانع محتوى إلى الخوض في تفاصيل التفكير التصميمي ومراحل تنفيذه الى أن يحقق هدفه في التواصل البصري. زخر الكتاب بأمثلة ممتعة ترفع الوعي والذائقة لتصبح أكثر انتقاءً. الترجمة جيّدة. بالرغم من حماسي لوجود كتاب مترجم للعربية يشرح للمبتدئين مبادئ التصميم الجرافيكي النظرية والعمليّة إلا أن تجربتي لم تحمل المتعة التي أرجو وذلك لأن الكثير من العلوم قد وضعت أمامنا باللغة الإنجليزية وأصبح هضمها صعب باللغة العربية. العلوم والتخصصات المتنوعة ليست حكراً على من درسها أو امتهنها. المساقات الالكترونية وكتب المبتدئين تستطيع أن تقدّم أساسيات تكسو عظام معرفتنا لحماً وتجعل من رؤيتنا المشتتة وغير الموثوقة محتوى مؤكّد ويرتقي التناول والنقل

[Prita · Rating 4 out of 5]

Great book. The language is nice, the examples are solid and interesting, and the layout itself is very well done. I've never read a design book with such proper layout before.

I read this by skimming. It's more about process, divided into: forming ideas through doodling, research, idea generation by questioning the brief, refinement, prototyping, and implementation, including the physical media used.

Great book for my learning journey to design.

[Amy · Rating 5 out of 5]

I am not a graphic designer, but an illustrator looking for design tips. In that light, this book was very informative and helpful, at just the right level for me. I like the way it is laid out, it's chapters are topic centered and break down bigger issues like type, layout, etc. It made it very easy for me to choose what I wanted to learn. Great book!

[Phuc Pham · Rating 4 out of 5]

Đây là sách đầy đủ về quy trình chung về bất kì ngành nào trong lĩnh vực sáng tạo đồ họa. Quy trình được dùng rất nhiều trong các design agency nước ngoài, một designer nên cần có một cái khuôn suy nghĩ như thế này để luôn tạo ra và hoàn thiện idea tốt nhất

[Celia · Rating 3 out of 5]

Feels like a anthology of ads for the featured designers fairly well disguised as an educational book.

A little dated: I saw the words “palm pilot” at least once. Some great design solutions, some quite mediocre.

[Ebtihal AlSaadi · Rating 3 out of 5]

غالبًا لما أقرأ كتب من هذا التصنيف تنتابني خيبة بسبب الترجمة، محتوى مُلم ومفيد بترجمة غير جيدة -مع إدراكي لصعوبة ترجمة هذا التصنيف من الكتب-