Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

by Robert C. Worstell

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

Genres: Business

110 pages, Paperback

Published June 9, 2017

About the author

Just a rural geek, who loves to figure things out and then tell people the faster ways to get it done better.

Means I write a lot of stuff - and periodically edit this into books for everyone to read.

Born and raised in Missouri, educated at Life's Hard Knocks University - later filling this out with more than half a dozen various sheepskins.

But I continue to learn from the livestock and pets I raise - every day is a new lesson.

Which is just more grist for the mill in terms of cranking out books you can enjoy...

Reviews

[Jason · Rating 2 out of 5]

This book was more of a series of essays with lots of repetition

[Brendan Mansfield · Rating 2 out of 5]

riddled with typos. Has some useful insight but lacks clear organization.

[Scumbag Park · Rating 3 out of 5]

Horrendous editing. I don’t expect to see spelling mistakes in books I pay for.