Now in an updated edition, this insightful book explores the ways U.S. movies, music, TV, fast food, sports, and even clothing styles have molded and continue to influence globalization. Concluding with a projection of pop culture’s future impact, Crothers argues strongly for its central role in shaping global politics and economic development.
Crothers gives a very general introduction to important sociological concepts in globalization as it connects to the cultural dimension of globalization. While I think it's a little weird to study pop culture academically, I agree with Crothers that pop culture is an integral part of globalization. It's a quick, easy read.