Values Matter Most: How Republicans, or Democrats, or a Third Party Can Win and Renew the American Way of Life

by Ben J. Wattenberg

Examines the role of social issues in the history of American politics, suggesting how current political parties can use this trend

432 pages, Hardcover

First published November 8, 1995

About the author

Joseph Ben Zion Wattenberg (August 26, 1933 - June 28, 2015), known as Ben J. Wattenberg, was an American author, commentator and demographer. He was an aide and speechwriter to President Lyndon B. Johnson from 1966 to 1968, and served as an adviser to Hubert Humphrey's 1970 Senate race. Wattenberg was a senior fellow at the American Enterprise Institute in Washington, D.C. He was appointed to various committees and commissions by Presidents Carter, Reagan, and George H. W. Bush, as well as by then-Speaker Tom Foley. Wattenberg died on June 28, 2015 from complications following surgery. Wattenberg's written works included: The First Universal Nation, 1991; Fewer: How the New Demography of Depopulation Will Shape Our Future, 2004; Values Matter Most, 1995; and Fighting Words: A Tale of How Liberals Created Neo-Conservatism, 2008.