My Adventures in Marketing: The Autobiography of Philip Kotler

by Philip Kotler

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

The book new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the performing arts - concerns about the growing threats to Capitalism and Democracy - proposals for reducing poverty, corruption and income inequality - international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico - life in Chicago, Chautauqua and Longboat Key, Fl. - meeting Nancy and their raising wonderful children and grandchildren - adventures at the University of Chicago, M.I.T., Harvard and Northwestern

“There’s only one name in Phil Kotler. His latest may be his best—a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” - Tom Peters, author of "In Search of Excellence"

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler's ideas are endlessly interesting, relevant, and ahead of the times." - Al Ries, author of "The Fall of Advertising and the Rise of PR"

“Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world—and through his writing, he can shape your mind, too.” - Jim Collins, author of "Good to Great"

Kindle Edition

First published April 7, 2017

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Ninh · Rating 3 out of 5]

I admire Kotler, but this book is really just like a trophy room...

[Trung Nguyễn · Rating 4 out of 5]

My 1st book received from pulishing company in my country. Don't know that much about Kotler but as economic student at university, this book so good & make me into Marketing lately. Huge respect

[Bruno Rio · Rating 1 out of 5]

Kotler is a great mind but this is not a great book. Just some random stories while self promoting some of his achievements. Boring and not that useful