Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales

by Alex Goldfayn

WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don't ask for the business more, even though our customers want to buy from us. Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You'll also learn a series of fast, simple sales-growth techniques―like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals―that will grow your sales…dramatically and quickly. Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches. YOU ALREADY KNOW WHAT TO DO

I am not going to teach you much in this book that you don't already know. You're a professional salesperson. You do this for a living. You know , for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don't. You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email. You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help ― that is why they've been with you for five or ten or twenty years ― but nevertheless we don't ask them. There is a difference between knowing what to do, and actually doing it. I know you know. With Selling Boldly, we start to do what we already know . We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them). Because sales growth comes from doing, not knowing. Today, we start doing. And growing. These approaches are laid out in this book, in precise detail, for you to implement in your own work. Alex doesn't hold anything back in this manual for selling more. What's the secret to selling more? There is no secret. There is no magic bullet. There is only the work. There are only the mindsets, and the communications. In Selling Boldly , Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!

Genres: Business, Nonfiction, Buisness

288 pages, Hardcover

Published April 10, 2018

Reviews

[Ted · Rating 4 out of 5]

-talk to more people, make more sales.
-take time during conversations to remind them of something you *also* do/provide
-talk to more people, make more sales
-a confident mindset leads to action which improves results that reinforce a positive mindset
-talk to more people, make more sales
-productivity and positivity are linked
-talk to more people, make more sales
-give people time to process and let them tell you what they need
-talk to more people, make more sale

get it?

the only slight ding I would give is the idea that positive thinking is some kind of "new science". Napolean Hill and James Allen started that a long time ago and Norman Vincent Peale and Earl Nightingale were proponents, too. As well as many great sales trainers like Zig Zigler.

Having said that, the book is supremely practical and well geared for the seasoned professional to help get back in gear.

[Bex · Rating 5 out of 5]

If you want simple, positive, proactive strategies for sales professionals, pick up this book. I can't say enough good things about it. The easy, actionable tips can mostly be done in minutes a day. When I read this with coffee or listened to it on my morning run, I found that I started making more calls and enjoyed more positive interactions with customers. It's a keeper!

[Hiram · Rating 5 out of 5]

Having gotten into sales close to 25 years ago. This book was spot on for how I like to sale. Great book to provide those young rookies.

[J.B. Siewers · Rating 3 out of 5]

Ask for the money, Do not fear rejection, ask for referrals, offer more, but above all pick up the phone, PICK UP THE PHONE , dial dial dial : Basic Sales but it's always good to be reminded and carry that into the next days activities.

[Tara]

READ HARDER: biz book AND less than 100 reviews

[Siomara Caballero · Rating 5 out of 5]

Surprisingly good.
It reminds you about selling basic stuff that we tend to forget after a few years.
Focus on the client.
Good read.

[Alan · Rating 4 out of 5]

Lots of useful advice and pointers. A highly practical sales book which builds an effective sales attitude and mindset and provides simple steps to push forward.

https://goldfayn.com/
- Tell Your Customers What Else They Can Buy from You
- follow up - after a quote, contact, etc.
- ask for a referral
- "It is impossible to outsell your mindset."
- "If you are confident and optimistic and bold, you will enthusiastically and joyfully make the pitches to customers and prospects that growth requires. You will proactively pick up the telephone. You'll ask for referrals. You'll follow up on quotes and proposals."
- "Help more customers more, in the great ways that you help them.
- Tell your existing customers about what else they can buy from you, because they don't know.
- Bring your amazing value to prospects who are not currently buying from you.
- Help more people more"
- Most people/customers are happy with you, you only hear from those that are not, so it seems like a majority
- "quickly plan it, but then also to do it"

[Stephanie La Bue Robles · Rating 5 out of 5]

I enjoyed the stories he shared and definitely will read again

[Lee · Rating 4 out of 5]

Bottom line: communicate, ask questions and serve. Not hard if you actually do it!

[LaChelle Hunt · Rating 5 out of 5]

This was good, I probably need to read it again.

[Craig Chong · Rating 5 out of 5]

Mind SHIFT

This book will change your mind and attitude on how to sell. Grateful for this book being written I realized that 2/3 of selling is all in you head.