Launching a business, selling a product and marketing a service have so much in common. Rob Sperry dedicates a lot of this book to advice that is perfect for multi-level marketers and sales entrepreneurs. But many of the lessons contained in the book are ideal for a businessman in any industry.
Reviewers mention how the book offers a fresh perspective on networking, highlighting the stories, experiences, and insight of many successful entrepreneurs. It is one of the best books on networking out today.