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Goodtype
From whimsical to elegant, and old-school influences to new school--Goodtype's The Art of Lettering showcases dynamic hand lettering from today's young and sought-after typographers and calligraphers, stoking creative inspiration for graphic designers, artists, and type enthusiasts alike.
Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
Hand lettering is making a comeback, bursting out of its graphic-design bubble and finding a mainstream via collecting social media sites like Instagram and Pinterest. The avid interest in hand lettering seemingly goes hand in hand with the weariness audiences feel with constant slick digital presentation of the information they consume. The Art of Lettering collects myriad new and established graphic designers for whom hand lettering is a time-honored art that has modern applications. Showcasing more than 100 artists from all over the world, the book displays their typographic takes and illustrates their perfectly imperfect handcrafted art, from beautiful photographs of concept sketches to the end result. Straying away from traditional pen calligraphy, artists today employ new and creative approaches, including building type with coffee grounds, watercolors, and combinations of different hand tools, resulting in a dynamically fresh approach to creating type.
288 pages, Hardcover
Published July 10, 2018
56 people want to read
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Displaying 1 of 1 review
December 17, 2018
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Of Atoms and Lines
Philip Boelter
Cyla Costa & Jackson Alves
Luke Lieske (MN)
Ray Maust
Mindful Release (MN)
Maria Montes
Joost Nijssen
Tierney Studio
Joe Swec (Austin)
Matthieu “Tarwane” Tarrin
Simon Walker (Austin)
Christian Watson
Jake Weidmann
Displaying 1 of 1 review