Act Like a Business. Think Like a Customer: Managing You Business Using Loyalty, Relationships, and Engagement

by Elijah G. Clark

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.If you're a professional -- whether an entrepreneur or an executive -- you need proven, high-level strategies to really make your business grow and it starts with understanding the needs of your customers. This book helps you gain and sustain relationships with customers, by teaching you the tricks and skills needed to think like a customer.

163 pages, Kindle Edition

Published July 30, 2017

About the author

In addition to being an author, Elijah is a husband, dad, Air Force veteran, student for life, and business strategy consultant with over a decade of helping to successfully build businesses.

Elijah is a successful business owner with a background that includes a bachelor’s in digital art & design, master’s in Internet marketing, and a doctoral study relating to business marketing and consumer behavior.

Outside of having written a top selling Christian novel, Elijah mainly writes about business marketing, development, planning, consumer insight, and how to develop and use marketing strategies and techniques effectively.