Ibn e Safi was the creator of the character Ali Imran and the bestselling Imran Series.However,all that writing took its toll and he became a sick man,unable to write for several years.
At that point,a number of writers took advantage of the situation and tried to cash in on the popularity of Imran Series by using the characters in their own books.
Commercially,Mazhar Kaleem was the most successful of these innumerable writers.Infact,many of his readers don't even know that Ibn e Safi was the creator of the Imran Series.They identify Mazhar Kaleem with Imran.
As a kid,I used to read his books.There were so many of them,and they were everywhere.In each one of those,Imran and the Secret Service would battle criminal organizations with evil designs.
The series took absurdity to a whole new level.Imran was the superman,he could jump from buildings and remain unhurt,he could take on any number of baddies without getting a scratch.And the most improbable things happened.
I tried to read one of his books recently,plenty can be found online.It was pretty horrible,I couldn't finish it.But that remained the staple reading for teenagers and adults in Pakistan for a long time.
Mazhar Kaleem died last year.I was still saddened,as I had read him as a kid.And whatever his flaws,he was still a very prolific writer.He wrote lots and lots of books,and he was popular with the public.
The formula was basic,bring in an evil organization and then get Ali Imran and the Secret Service to decimate it through superhuman feats of derring do.It may not have been very sophisticated but it was enough to sell a lot of books.