Selling Is Simple ... If You Don't Make It Complicated

by Karl Bach

The most important book about salesmanship ever written . . . Karl Bach was a penniless and uneducated German-Jewish immigrant. He spoke very little English and, to top it off, he had a physical impediment. Not being able to get any other job, he enlisted as a Fuller Brush salesman. Within two months, he became the most productive salesman Fuller had ever had. From a standing start, he had developed irresistible sales techniques. He applied those methods and insights to the life insurance business. Within three years, he became one of the most successful life insurance producers in the US. He founded and became principal owner of the San Francisco Life Insurance Company, which eventually merged with the Philadelphia Life Insurance Company. He became a very, very wealthy man. In this book, Karl reveals his enormously successful salesmanship methods. Here are some of the revealing  Ch. Selling is Never Work -- It's Fun!  Ch. Selling is Knowing Human Nature  Ch. Selling While Listening to Your Own Questions ... And there is much, much more! If you are in any area of selling, you should be able to at least quadruple your performance by reading this groundbreaking book and following its precepts. There is no reason why you shouldn't be as successful as Karl Bach -- you have so much more going for yourself than he did. If you are in any area of sales and want to multiply your performance and your income, you owe it to yourself to buy this book. You and your family will be glad you did.

196 pages, Paperback

First published December 31, 1979