The Supermarketers: Marketing for Success, Rules of the Master Marketers, the Naked Marketplace

by Robert Heller

This survey of dozens of marketing leaders and their marketing techniques explores the dynamics of today's consumer market and demonstrates how innovative ideas and well-planned campaigns lead to success

384 pages, Hardcover

First published January 1, 1984

About the author

Robert Heller was a British management journalist, management consultant, author of a series of management books, and the founding editor of Management Today.