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Artificial Intelligence for Marketing: Practical Applications
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
368 pages, Hardcover
Published August 1, 2017
35 people are currently reading
82 people want to read
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Displaying 1 - 6 of 6 reviews
February 19, 2020
Very bland.
Too high-level.
Some good points used pretty much in most other books on the topic.
Too high-level.
Some good points used pretty much in most other books on the topic.
February 3, 2018
Did not enjoy this book and stopped at the beginning. Didn't like the style of writing and didn't find it interesting. I was hoping to get a better idea of AI in marketing, but the first hundred pages were sort of irrelevant.
This entire review has been hidden because of spoilers.
January 1, 2021
Sterne covers a vast amount of terrain in this book, from how data figures into AI, to how buyers could use AI to vet sellers. To give the reader potential use cases, he devotes part of each chapter to vendor product mentions. To those familiar with Scott Brinker's MarTech landscape infographic, all those mentions can overwhelm, but Sterne tries to keep them engaging.
It's hard for anything in this field to be relevant in five years. But reading this three years after publication, I can still say it has staying power. For the marketer eager to learn what's possible with AI, it's certainly worth a read.
It's hard for anything in this field to be relevant in five years. But reading this three years after publication, I can still say it has staying power. For the marketer eager to learn what's possible with AI, it's certainly worth a read.
June 25, 2025
great overview without getting into the weeds. once your are finished with this you start your journey into IA for your marketing needs.
definitely not a step by step guild into it but rather list of things you should consider.
definitely not a step by step guild into it but rather list of things you should consider.
May 27, 2018
В середине книги есть прикольный анекдот
May 28, 2025
Published in 2017, this book is wildly out of date, but even when it was published, I doubt it was insightful. As with most marketing books, this one is full of puffery.
Read 10%.
Read 10%.
Displaying 1 - 6 of 6 reviews