Strategic Market Management

by David A. Aaker, Christine Moorman

Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Genres: Business, Economics, Textbooks, Nonfiction

400 pages, Paperback

First published May 6, 2005

Reviews

[Phoenix2 · Rating 2 out of 5]

It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didn't flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.

[Mary Helen Sherman · Rating 3 out of 5]

Got a B in this class but also learned a lot about marketing so overall 3 star experience with this book

[alejitapita · Rating 4 out of 5]

It's a great and basic guide for understanding competitive strategy in business. highly recommend.

[Joshua Shorter · Rating 3 out of 5]

Strategic Market Management attempts to provide a broad overview of the marketing decisions businesses must make during the business life cycle. A good focus of the book is spent on adding customer value. Unfortunately, the book meanders and has very poor editing. It is hard to follow in places while offering really good insights in others.

[James Hendrickson · Rating 5 out of 5]

Best book on strategic marketing. It covers all the major topics in a concise and easy to read way. Buy a used textbook so you don't have to spend a fortune for the current edition.

[Alireza Daneshvar · Rating 4 out of 5]

I found this book challenging to read but it was the comprehensive one. A great guide to understanding business strategy in a competitive environment. I would strongly recommend it.

[Justin VanWinkle · Rating 3 out of 5]

I found it hard to extract value from the way this book was written. I gave up a few chapters in and moved on.

[Emma B · Rating 3 out of 5]

Dense but I got through it and learned something.

[Natasha]

MBA 645 ✔️

[Amanda White · Rating 2 out of 5]

Not impressed with the quality. This was a graduate level text book and had typos throughout.

[Matt Harris · Rating 1 out of 5]

Full of descriptions, 'frameworks', and recipes for a way to do things, possibly completely absent of rigour, evidence, and insights to change the way you think.

[Len Pollard · Rating 3 out of 5]

Good source for conceptual framework. However, rather light reasoning on why these concepts are necessary.

[Iam Soman]

good one

[Gaurav Bangur]

i want it read this book,

[Stefaan Van ryssen · Rating 5 out of 5]

Read this back-to-back with Doyle's Management and Strategy, and marketing hell will turn into heaven. Extremely American though. It should get 4.5 stars.

[Egemen]

very useful

[Sujil Shrestha]

good