Policymaking for Citizen Behavior Change: A Social Marketing Approach

by Nancy R. Lee

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens' behavior, and how to advocate for and support its appropriate application.Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It's also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

184 pages, Kindle Edition

Published August 7, 2017

About the author

Nancy R. Lee, M.B.A., is President of Social Marketing Services, Inc., in Seattle, Washington, a teaching associate at the University of Washington where she teaches social marketing in the public health and public administration programs, and a strategic advisor for social marketing campaigns at C+C in Seattle, a communications firm. She also teaches, through the International Social Marketing Association, an online course Introduction to Social Marketing Certificate Course. She can be reached at nancyrlee@msn.com.

Reviews

[(a)lyss(a) · Rating 4 out of 5]

This is an intriguing read!

Looking at effective ways to change policy by educating people, removing barriers, and making the action you want people to do affordable this book breaks down successful examples of policy change that helped make people safer. From using stickers to label cleaners as toxic toward kids to leaving pamphlets to remind people to lock their doors there are simple solutions backed by data on how to help shape peoples actions for the public good.