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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Market research in business is changing. Questionnaire Design , fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.
Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.
384 pages, Paperback
First published June 3, 2013
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Displaying 1 - 2 of 2 reviews
June 10, 2020
I have been searching articles and books for questionnaire design for primary market research. I stumbled upon this wonderful book. The author explains entire aspects of designing effective questionnaires. I would recommend anyone who is looking for designing survey and interview questions for primary market research.
March 8, 2015
Går med planer om å etablere en en spørreundersøkelse i jobbsammenheng og tenkte det var smart å sette seg inn i teorien.
Oppdaget raskt at det har en del med psykologi å gjøre når man skal lage spørreundersøkelser. Alt med plassering av spørsmål, hvordan man ordlegger seg og i enkelte tilfeller ubeviste og beviste egenskaper hos respondent som kan vri svarene.
Boken var mer interessant enn man kan forvente av en bok om spørreundersøkelser. :)
Oppdaget raskt at det har en del med psykologi å gjøre når man skal lage spørreundersøkelser. Alt med plassering av spørsmål, hvordan man ordlegger seg og i enkelte tilfeller ubeviste og beviste egenskaper hos respondent som kan vri svarene.
Boken var mer interessant enn man kan forvente av en bok om spørreundersøkelser. :)
Displaying 1 - 2 of 2 reviews