Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

by Stephen Woessner, Sean Pratt (Reading)

The word is out. Content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue, one with far less competition.

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry.

This indispensable guide explains exactly how to:

Book a lineup of dream guests
Master the art of interviewing and hosting
Automate scheduling, reminders, invitations, airing tables, and more
Manage the creative side, including making intros and outros, designing artwork, and editing episodes
Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play
Promote your show and guests using smart social media tactics
Dominate iTunes rankings and attract sponsorships
Analyze vital metrics, including lead-generation success
Perfect the process and dramatically lower time commitments
Build lasting relationships with guests that blossom into business.
It's true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.

Genres: Nonfiction, Business

Audiobook

Published September 1, 2017

About the author

Stephen Woessner is founder and CEO of the digital marketing agency Predictive ROI, and host of Onward Nation, the top-rated daily podcast for business owners.

Reviews

[اليازية خليفة]

الكتاب غني بالمعلومات النظرية والعملية.
لكن - يتطلب منك الأمر أن تنفذ ما تعلمته ، سمعت الكتاب، والآن سأطلب نسخة ورقة (على الرغم من وجود ملف بي دي إف مرفق به) لأنني أريد تدوين ملاحظات على الكتاب ذاته.

[Marsha Breazeale]

This book goes into great detail on how to develop a podcast for profit, exactly what I was looking for when I bought it. This will be my desk-reference book when I begin developing my podcast that will be part of my oil and gas land administration online courses to train lease analysts, division order analysts, and landmen, after I retire from my 40-year career in oil and gas. The technology no doubt will have changed somewhat two years from now, but the fundamental concepts in this book will not. They are what I find most valuable about the book.

[Anna Mullings]

I have had my own podcast for about a year now and I have learned a lot from this book including somethings I use to implement for my self when I had the resources.

Some of the things include:

Before you launch ensure you have atleast ten epsiodes incase you have to travel, I use to have back up epsiodes all the time to ensure that I'm always consistent.

Ask yourself why you ?? Why should someone spend time to listen to your podcast
This will help you have have a clear understanding of your target audience and what your trying to accomplish.

It's important that you have an introduction that is pre recorded that speaks about what your podcast is about and why you are an expert to speak on such topics

The book offers all this information and more.
Wish I had found it when I was just starting

[Tarrie Phillip]

Definitely not what I expected. I wrongfully went into it from the perspective of just building a podcast. However, this was really good because it explains what to do and what to use your podcast for. It is really good for individuals/companies that are already built up and figuring a way to increase their profits.

[Nick]

Woessner is da bomb. This book has endless checklists and how-tos for planning, starting, launching, and turning your podcast into a fabulous success. It's all here, and it's all good.

[Nopadol Rompho]

If you are or want to be a podcaster, but have no idea what to do, I would strongly recommend you to read this book. It gave you all details you need to know to become a successful podcaster.

[Keith]

Writes with the fervid rabidity of the faithful. Actually tips his irrational hat on page 4. Next!

[Vivek Jaiswal]

Helped me understand the business behind podcast. I put several lessons to practice in my own podcast that I've run for over 12 months now.

Note: you can skip the first chapter :)