The Referability Factor: Making Yourself a Magnet For Business

by Tamara Dorris

No matter what you do, you're in the people business. Understanding people is perhaps the most important quality you can possess. Whether you’re in direct sales (B2B or B2C) or an entrepreneur starting a small business, relationships are always your top priority. In this book you’ll learn the real way to attract your ideal client or customer, build engagement, and develop what the author calls the “Referability Factor,” which will give you an almost magnetic power to attract people and opportunities to you. Today’s consumers are savvy, are they’re not buying what you’re selling unless they like you. By understanding the emotions that drive them and how you can appeal to those emotions in authentic and meaningful ways, is the real secret to your success.

160 pages, Kindle Edition

Published August 15, 2017