Weaving Analytics for Effective Decision Making

by Arindam Banerjee, Tanushri Banerjee

Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization. The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations.

Practicing analysts will also find this book helpful in redirecting their focus from the technical aspects of analytics towards a business orientation whereby they can focus on the value addition that analytical outputs provide to support decision making. The book will guide them to tailor their analytics towards creating business value and showcasing the same.

184 pages, Paperback

Published September 1, 2017

Reviews

[Deepak Imandi · Rating 3 out of 5]

The book started with the premise that Analytics is not put into context in Business environments today. Though it held this till the middle of the book, it turned heavily preachy & finished in an unsatisfactory way. Why do I say unsatisfactory? Didn't put the concepts together in a continuum and hasn't synthesized the concepts to a meaningful whole.