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马云：我的管理心得Jack Ma: My Management Experience
本书深入浅出、条分缕析，理论高度与实战深度交相辉映。全书结合马云的亲身经历，从战略管理、团队管理、中高层管理、竞争管理、品牌管理、商业模式管理、思想管理、企业文化管理、创新管理、自我情绪管理和资本管理11个方面全面讲述了马云的管理经验，直指管理的误区与盲点，道破管理的真相与本质
This book explains the profound theories in simple language and analyzes point by point, so as to make it both highly theoretical and deeply practical. Combining Jack Ma's personal experiences, this book shares his managerial experience from 11 aspects of strategic management, team management, mid-to-high-level management, competition management, brand management, business model management, philosophy management, corporate culture management, innovation management, self-emotion management, and capital management, pinpoints the misconceptions and blind spots in management, and cracks the truth and nature for management.
This book explains the profound theories in simple language and analyzes point by point, so as to make it both highly theoretical and deeply practical. Combining Jack Ma's personal experiences, this book shares his managerial experience from 11 aspects of strategic management, team management, mid-to-high-level management, competition management, brand management, business model management, philosophy management, corporate culture management, innovation management, self-emotion management, and capital management, pinpoints the misconceptions and blind spots in management, and cracks the truth and nature for management.
311 pages, Paperback
Published June 30, 2017
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