BUILDING BRAND VALUE: Five Steps to Building Powerful Brands

by Ambi Parameswaran

Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? can a methodology be evolved that can be applied to a developing country like india?building brand value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in indian companies. The book has a strong indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.

412 pages, Hardcover

Published February 17, 2006

About the author

M G Parameswaran, or Ambi as he is known is a Brand Strategist and Founder Brand-Building.com. In a career spanning three+ decades Ambi has handled assignments in marketing, sales and advertising with companies like Rediffusion DY&R, Boots Company and UDI Yellow Pages before dropping anchor at Ulka Advertising over two decades ago. He has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others.