Burton examines the connections between imperialism, particularly in India, and the rise of the feminist movement in Britain. Rather than being any sort of chronological coincidence, she argues, the feminist movement was indelibly marked by the political, social, and religious atmosphere of the imperial era. The language and mentality of British imperialism were absorbed by and played an integral role in the feminist movement(s).
Burton focuses on the rhetorical strategies of reformers, analyzing in particular feminists' use of imperialistic and nationalistic language, and the recurrent racial expressions which mark British feminism. Tropes discussed by Burton include the phrase "Indian womanhood," the idea of women as purifying and/or civilizing agents, and the themes of mother- and sister-hood. She also examines the forums in which these rhetorical devices were employed, such as speeches, essays, and periodicals.
Burton often steps aside from the historical context to situate her arguments in terms of ongoing debates in the fields of history and gender studies. She also alludes briefly to the ongoing influences of racial and nationalist ideologies on today's feminist movements.