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The Billion Dollar Byte
Traditional companies - many of which have been around for decades, or even centuries-are in trouble, disappearing at an alarming rate. Meanwhile, new 'Digital Native' companies are devouring whole industries and reaching massive valuations.
Saddled with outdated technology systems, legacy companies have been slow to adapt to the digital age, and are doomed if they don't develop new business models that embrace the value offered by Big Data and emerging technologies. The Billion Dollar Byte provides a new framework for making data strategy central in the same way that the newer 'Digital Native' companies have done.
Whether founded last quarter or last century, today's company must align their data strategy with their business model. In these pages are concrete methods for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring and retaining people with the right combination of digital and entrepreneurial skills, and leveraging the full value of data.
The Billion Dollar Byte equips company boards, businesspeople and technologists with the tools to leverage Big Data to drive "Good Profit," and adopt a whole new business model - one that i apt for the Digital Age.
Saddled with outdated technology systems, legacy companies have been slow to adapt to the digital age, and are doomed if they don't develop new business models that embrace the value offered by Big Data and emerging technologies. The Billion Dollar Byte provides a new framework for making data strategy central in the same way that the newer 'Digital Native' companies have done.
Whether founded last quarter or last century, today's company must align their data strategy with their business model. In these pages are concrete methods for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring and retaining people with the right combination of digital and entrepreneurial skills, and leveraging the full value of data.
The Billion Dollar Byte equips company boards, businesspeople and technologists with the tools to leverage Big Data to drive "Good Profit," and adopt a whole new business model - one that i apt for the Digital Age.
188 pages, Paperback
Published January 30, 2018
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