INNOVATION X WHY A COMPANY TOUGHEST PROBLEMS ARE ITS GREATEST ADVENTAGE [Hardcover] Richardson

by Adam Richardson

This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. About The Adam Richardson is Strategy Director at frog design, inc., the 40-year old strategic-creative product and digital design consultancy with 7 studios around the world. He has a hybrid background of product design and sociology, having worked on toothpaste for Colgate, mission control for NASA, trucks for Chrysler, consumer trends for LG, an $8000 oven that cooks a turkey in 42 minutes, and has many high tech clients like HP, Vodafone, and Microsoft. He writes extensively and speaks globally on the topics of design, business and innovation. He received his BFA in industrial design from the California College of the Arts, and a Masters in Humanities from University of Chicago. His blog can be found frog design, inc. was founded in Germany in 1969 by Hartmut Esslinger around the maxim form follows emotion. By using design to draw connections between companies and their consumers, frog helped clients to develop their businesses further, attracting high-profile firms such as Wega, Sony, and then Apple. Today, frog design, inc. is one of the world's leading strategic-creative consulting firms. Table Of Introduction. Prologue. ?Living in an X-Problem World. ?The Innovation X Framework. ?Immersion. ?Conver

Genres: Design

256 pages, Hardcover

First published January 6, 2010

About the author

Adam Richardson was a creative director at global innovation firm frog design, inc., where he has worked with companies such as HP, Intel, Motorola, Logitech, and Yahoo!. His background combines experience in product development, product strategy, and customer research. Richardson writes regularly on design and business, and speaks at conferences worldwide. In addition to teaching design and user research, he is a guest lecturer at the Ecole Nationale Supérieure de Création Industrielle in Paris, and at the IESE University of Navarra in Barcelona. Richardson earned his BFA in Industrial Design from the California College of the Arts, and a multi-disciplinary MA from the University of Chicago.

Reviews

[Jonathan M. Becker · Rating 5 out of 5]

Outstanding book on successfully implementing innovation

Innovation X delves deep into understanding how one can successfully implement innovation in company. Richardson puts a heavy focus on the customer: when an innovator needs to list, and when they should ignore. Richardson supplements his methods with good stories. Although this book was written several years ago, the examples are still relevant today.

[Henri Hämäläinen · Rating 4 out of 5]

Book Innovation X is mainly about understanding your business much better. It helps you to understand that in the world we live in, there is competition coming from everywhere. Local stores don't only compete with other locals, but anyone in the web selling the same stuff. And for example movie theaters don't compete only with TV and web showing movies, but they actually compete with other media consumption ways, about the time and space used for any entertainment. Understanding that there is competition coming from everywhere can actually be your greatest advantage, as the book will explain.

It's definitely worth of reading, because the subject is important and makes lot of sense. I would have given it 5 stars, if it would have been written in more interesting way. Maybe it's the editors fault, not the writers :)

[Jose Papo · Rating 4 out of 5]

A good book about how big companies are using design thinking to innovate. Gives great insights on how to use immersion, convergence, divergence and apaption tools to create better customer-oriented solutions.

[Sambasivan · Rating 3 out of 5]

Started with a bang but as it went along, turned out to be a normal one. The thought process is simple. Innovation is everybody's game in today's world and one is forced to be innovative to survive in the vuca environment. Not too manynew ideas. Ok read.

[Loucaspapa · Rating 5 out of 5]

excellent book on DesignThinking!

[Charles Tsai · Rating 3 out of 5]

Some helpful ways to frame problems and design process but I wanted more practical take aways.