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QuizMaster: Growth hack your marketing through quizzes and personality tests
For today’s savvy marketers, online quizzes are big. Really big.
Chock full of advice and examples gained from our 25 years of quiz experience, QuizMaster will show you how to create the perfect online quiz – increasing engagement, social sharing, and (most importantly) sales.
Why quizzes? Your social feed is probably full of quizzes like
- "What’s your dream vacation?"
- “Are you a savvy saver?”
- "How much do you really know about New York?"
According to AdWeek, quizzes are the most shared content on social media. Every day, your friends and family will post a quiz result like “My dream vacation is ‘Hawaii’ – what’s yours? Take the test to find out!”
As a marketer, using a quiz maker to promote your brand and collect leads is a powerful sales and customer retention tool.
Up to 30% of quiz takers give their email address – compared to <2% for standard lead gen pop-ups.
Why? Quizzes turn passive readers into active participants - getting your potential customers involved.
Forget banner ads. Use quizzes to get them clicking and volunteering information – then match your products and services to their needs.
QuizMaster will show you how
- Build the right quiz for your audience
- Use OCEAN personality types to create results that resonate with quiz takers
- Include lead generation forms to collect email addresses
- Automatically tag, segment, and send leads to your email marketing software (like AWeber or MailChimp)
- Boost sales through personalized follow-up messages around each user’s responses
Chock full of advice and examples gained from our 25 years of quiz experience, QuizMaster will show you how to create the perfect online quiz – increasing engagement, social sharing, and (most importantly) sales.
Why quizzes? Your social feed is probably full of quizzes like
- "What’s your dream vacation?"
- “Are you a savvy saver?”
- "How much do you really know about New York?"
According to AdWeek, quizzes are the most shared content on social media. Every day, your friends and family will post a quiz result like “My dream vacation is ‘Hawaii’ – what’s yours? Take the test to find out!”
As a marketer, using a quiz maker to promote your brand and collect leads is a powerful sales and customer retention tool.
Up to 30% of quiz takers give their email address – compared to <2% for standard lead gen pop-ups.
Why? Quizzes turn passive readers into active participants - getting your potential customers involved.
Forget banner ads. Use quizzes to get them clicking and volunteering information – then match your products and services to their needs.
QuizMaster will show you how
- Build the right quiz for your audience
- Use OCEAN personality types to create results that resonate with quiz takers
- Include lead generation forms to collect email addresses
- Automatically tag, segment, and send leads to your email marketing software (like AWeber or MailChimp)
- Boost sales through personalized follow-up messages around each user’s responses
104 pages, Kindle Edition
Published August 23, 2017
3 people are currently reading
14 people want to read
About the author
Mike Hawkins
23 books2 followersMike Hawkins is the award-winning author of Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others (www.ActivatingYourAmbition.com), a seasoned executive coach, and an expert in improving organizational performance. He is president of Alpine Link Corporation (www.AlpineLink.com), where he is a respected practitioner, speaker, and thought leader on leadership, self-improvement, and business improvement. He is known for consistently leading organizations and individuals to higher levels of achievement.
Prior to founding Alpine Link, Mike developed his practical perspectives on leadership through his unique combination of experience in engineering, sales, and senior management. He has a rare blend of technical, operational, and leadership knowledge. He has worked in multiple industries, including management consulting, information technology, financial services, manufacturing, construction, energy, telecommunications, utilities, and nonprofits.
Throughout Mike’s career, he has accepted the toughest assignments and excelled in overcoming the most challenging issues. Few people have practiced, studied, and coached on the topic of leadership to the extent that he has. He truly understands not just what to do and why to do it but how to do it. In his executive coaching experience and in turning around underperforming businesses, he has uncovered recurring root-cause issues that limit performance. As a result, Mike has developed and refined numerous frameworks including the SCOPE of Leadership™, Activating Your Ambition™, and Peak Potential Selling™ to help organizations and individuals break through their limitations and achieve higher levels of success.
Prior to founding Alpine Link, Mike developed his practical perspectives on leadership through his unique combination of experience in engineering, sales, and senior management. He has a rare blend of technical, operational, and leadership knowledge. He has worked in multiple industries, including management consulting, information technology, financial services, manufacturing, construction, energy, telecommunications, utilities, and nonprofits.
Throughout Mike’s career, he has accepted the toughest assignments and excelled in overcoming the most challenging issues. Few people have practiced, studied, and coached on the topic of leadership to the extent that he has. He truly understands not just what to do and why to do it but how to do it. In his executive coaching experience and in turning around underperforming businesses, he has uncovered recurring root-cause issues that limit performance. As a result, Mike has developed and refined numerous frameworks including the SCOPE of Leadership™, Activating Your Ambition™, and Peak Potential Selling™ to help organizations and individuals break through their limitations and achieve higher levels of success.
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Displaying 1 of 1 review
September 8, 2017
Quizzes are the Answer!
Among the most straightforward - concise - and useful content marketing books I've ever read. If you're looking to grow your business/users quizzes and tests are proven tools. The authors know their stuff and get to the point providing practical and direct instructions on why - how - when and where to use quizzes.
A wealth of knowledge and experience that any content and social marketer / growth hacker must read.
Among the most straightforward - concise - and useful content marketing books I've ever read. If you're looking to grow your business/users quizzes and tests are proven tools. The authors know their stuff and get to the point providing practical and direct instructions on why - how - when and where to use quizzes.
A wealth of knowledge and experience that any content and social marketer / growth hacker must read.
Displaying 1 of 1 review