A Dictionary of Business Research Methods

by John Duignan

This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of abusiness degree, and undertaking research in many fields including sociology, psychology, and marketing.

242 pages, Kindle Edition

Published February 18, 2016