I've bought this book based on Alex's much smaller, more compact blog posts on his website, which I encountered one day by pure random. I'm the perfect target for this book, seeing as I'm also in my twenties, and boy, mine aren't turning out the way I envisioned when I was a teenager. I suspect anybody who thinks consciously about their lives also has an episode like this, and for some, this episode could last their entire lives. The smaller articles, the blog posts on the now defunct Milk The Pigeon website, were well written, to the point and actually contained sage advice that you could do something with. It was realistic advice that didn't just rely on old, tired tricks.
And then Alex released the Milk The Pigeon book. It's 260-something pages long, relying on old, tired tricks. It's filled to the brim with repetitive advice, advice that contradicts itself one page later and has an cringe-inducing amount of a very American "just do it!" mindset.
The book starts off beautifully by easing you in with very, very relatable stories and personal anecdotes of Alex' life, and then the book's entire philosophy collapses in on itself on the 35th page and slowly but surely devolves into actual nonsense. It took me two full weeks to read the book, not because I'm a slow reader but because I had to put it down multiple times a day due to the frustration it caused. I kept on reading just to see how deep the rabbit hole went. The feeling that Alex loads 80% of his book with arrogant, self-congratulating, intense douchebaggery never left me. It feels like advice written by somebody who only knows about life from books, articles and biographies, never having experienced anything or accomplished something themselves. He consistently redirects the reader to other, (probably) better books which is basically Alex indirectly saying that his own book isn't good enough to stand on it's own and that it needs other, seperate works to complete his own.
If you're not wincing at 90's words like "yeah", "awesome" or "dude", then this book will feel like Christmas has come early. I've honestly lost count how many times he uses those. Speaking of dumb ways to gain the interest of your audience, Alex seeds his book with all-American tropes like putting in "brutal honesty" which always translates to swearing and making readers feel like buffoons for not following his perfect way of life. He tells people what lazy idiots they are for ending up in the place they are now, but then tells people to follow their gut (approx. 10,000 times) not realizing the irony that "their gut" led them to a feeling of being lost, which led them to read his stupid book in the first place. He tells people never to listen to advice, even though you'd have to read a book full of advice to read how bad it is to read advice. The author's lack of self-awareness or irony is astounding to the point where I was thinking Alex wrote his book as an Andy Kaufmanesque goof. For somebody who supposedly has tried so many things in life he should know better. He should have more solid advice to give to those less experienced.
Occasionally, the book has flashes where it actually has something of value to say, but the advice that's actually unhelpful or even dangerous far outweighs the advice that I would consider to be helpful - which makes it unusable as a self-help book. Even if it can excellently describe how lost and frustrated one can feel in their twenties - emotions I myself have often felt these past years - the barrage of contradictions almost beg you not to read further. It's maddening.