Copywriting: Creating Persuasive Web Copy

by James Thomson

Persuasive copywriting is a skill that can benefit many people. From copywriters who want to stand out in a vast world of online competitors to small business owners looking to increase conversion rates, learning the art of persuasive copywriting can help you achieve your goals.

Basically, persuasive copywriting is the ability to use the latest marketing techniques and skills to increase conversion rate, customer leads, and overall influence. It is learning to decide the best way to present information to your target market and which words to say that will persuade them to do what you want.

Persuasive copywriting can be used to convince any reader of anything. Whether you are trying to persuade the reader to join your e-mailing list or to buy a certain product that fulfills a want/need of theirs, persuasive copywriting achieves that.

Something that will become apparent as you continue to create web copy is that the ‘best’ technique for copywriting is always changing. The world of technology changes rapidly, as do the marketing techniques within it. Fortunately, with the information found throughout this book, you will learn both the tried-and-true techniques that have stood the test of time (and technology), as well as the most recent information that will put you ahead in the marketing world.

Not only will you learn about the strategies pertaining to copywriting, you will learn how to set up a website so that each page links back to another. You can create an entire map of your website with more than one link to each page, making them more likely to be found.

Additionally, you will learn about how to use whitespace for a better reader experience, the best way to organize information for the average Internet user, and how to prioritize information so that your reader understands the point quickly.

All these things, and more, will create better web copy and improved results, regardless of your end goal.

Get this book to increase your conversions today!

41 pages, Kindle Edition

Published September 10, 2017

Reviews

[Edward · Rating 3 out of 5]

Good information but not what I was looking for

I was looking for some REAL copywriting book, and this doesn’t cover what copywriting really is. However, it contains valuable information, and really helps if you’re try to figure out SEO. Good book for the price!