The Behaviour Change Wheel: A Guide To Designing Interventions

by Susan Michie, Lou Atkins, Robert West

This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches.
The guide is for policy makers, practitioners, intervention designers and researchers and introduces a systematic, theory-based method, key concepts and practical tasks.

Testimonials
"It is often said that behaviour change is easy. It isn’t. But help is at hand. This excellent book provides a step by step guide on how to do it."
Professor Mike Kelly, Director of the Centre of Public Health, National Institute for Health and Care Excellence (NICE)

"By setting out a systematic method for understanding behaviour, and linking this understanding to techniques known to change behaviour in a clear and engaging format, this book gives practitioners and policy makers a scientific approach to designing interventions that are most likely to be effective."
Professor Kevin Fenton, Director of Health and Wellbeing, Public Health England

"It is simply the best attempt I have seen to lay out a taxonomy of behaviour change, from characterising the behaviours to change, through the specific techniques to produce the change, to the contextualising factors."
Professor Ron Borland, Nigel Gray Distinguished Fellow in Cancer Prevention at Cancer Council Victoria

"Michie, Atkins and West provide an excellent step-by-step guide based on their extensive experience and expertise, using their COM-B model."
Marie Johnston, Emeritus Professor of Health Psychology, University of Aberdeen

Chapters

Genres: Design, Psychology, Nonfiction

332 pages, Paperback

First published June 1, 2014

Reviews

[Stuart Macalpine · Rating 4 out of 5]

Am excellent framework for conceptualising the dimensions of an intervention to change behaviours - really useful and practical

[An Te · Rating 4 out of 5]

A helpful companion for those looking to theorise, devise and implement behaviour change interventions across all sectors. It's particularly geared towards healthcare.

I've yet to appraise the implementation sections as it doesn't apply to me, at this early stage.

[Chris Wetwood · Rating 4 out of 5]

The content is excellent. The theoretical framework very useful. The examples clear. But the language used is so formal and abstract that I constantly needed to think what the authors were actually saying (and I don’t consider myself a dummy). It made reading it hardly effortless and tedious.

[Toby · Rating 5 out of 5]

Read as the core text in the Active Travel Academy course on beahvaiour change. Useful handbook. Takes some thought to apply it well.

[Micheal Mckay · Rating 5 out of 5]

Excellent breakdown on how to systematically design behavior change interventions. It was academically sound but surprisingly delightful to read. Highly recommend this for anyone interested in behavior change.

[Thomas Gültzow · Rating 4 out of 5]

A must read for every health promoter!