I don't follow much of comics social media, cause it's mostly just people bitching, and who needs that? So I don't know all the twists and turns that brought about this particular "Event?" or One-Shot. But I think it had something to do with Thor and Iron-Man being women, and Captain America being Hydra, and the Fantastic Four being as dead as a comic book property as your 19th c. relative. In a world where Marvel, can publish as many titles as they want, its not inconceivable that they could serve both fans of Riri Williams or Tony Stark, and stopped being pissed about a terrible FF movie. They seemed to have found the will to do it with Peter Parker and Miles Morales. Maybe cut back on X-titles? How many Hulks and Wolverines are running around? They're not a technology company, where they face the question about whether the new product will be compatible with the old technology. This isn't college admissions, or jobs, or bank loans, or housing, where there is a finite number. It's the least important one on that list, comic books. It really isn't a zero-sum game. They could do both.
Serve both audiences, people who want the old characters, and be diverse. Isn't the quote attributed to Stan Lee that, "Every comic is somebody's first?" Marvel can continue to follow that quote both with Kamala Khan, Riri Willams, Steve Rogers and Tony Stark. They can publish as many titles as they want. The recent line wide events, Secret Wars and Civil War II weren't nostalgia plays as much as they were marketing bullshit? With Secret Wars being the king of marketing bullshit mountain. In an age where a #1 issue sells nearly 100,000 copies and issue #2 falls off precipitously, Marvel could have jumped on this sooner, and goosed sales by issuing a whole short box of #1 issues, with Legacy characters and charged $7 for them.
(My suspicion all along has been this has a lot to do with movie rights. But it wasn't that many years ago, (maybe even this century?) they had no female characters leading a solo title.)
Anyway, without knowing too much backstory comic book wise, I went out and bought this issue, cause its Jason Aaron, and that cover is fantastic. The reader is kind of thrown into the story, and not given much to ground them, which in the end turns out to work very very well. I found the end very affecting, but its not the least bit clear what any of it means. (Typical comics.)
Worth a read.