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Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies.
Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.
In Combo Prospecting, you will learn how
Locate leverage points that matterSecure decision-maker meetingsBuild a knockout online brand that distinguishes you from the packBuild a constantly growing list of profitable referralsAnd much more!
Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies.
Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention.
In Combo Prospecting, you will learn how
Locate leverage points that matterSecure decision-maker meetingsBuild a knockout online brand that distinguishes you from the packBuild a constantly growing list of profitable referralsAnd much more!
Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.
248 pages, Kindle Edition
Published January 11, 2018
122 people are currently reading
303 people want to read
About the author
Tony J. Hughes
4 books9 followersTony J. Hughes is an acclaimed author published by HarperCollins New York and The American Management Association. His first three books served business audiences: The Joshua Principle, Leadership Secrets of Selling—2010, COMBO Prospecting—2018, and Tech-Powered Sales—2020. His 2025 breakout novel, SENTIENT—Meet Your Maker, is a speculative-fiction thriller set in 2027 when machine super-intelligence has arrived under the cover of a fake plateau of performance to forever alter humanity.
Tony is an engaging speaker and available for interviews on podcasts and shows to discuss the impact and risks of machine intelligence in a human world. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and has taught in the MBA program at the University of Technology Sydney. He is an award-winning blogger and formerly LinkedIn’s most-read author on sales leadership, his writing has attracted more than 350,000 followers.
The website for this book is www.SENTIENTbook.com and his author website is www.TonyHughes.com.au
Tony is an engaging speaker and available for interviews on podcasts and shows to discuss the impact and risks of machine intelligence in a human world. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and has taught in the MBA program at the University of Technology Sydney. He is an award-winning blogger and formerly LinkedIn’s most-read author on sales leadership, his writing has attracted more than 350,000 followers.
The website for this book is www.SENTIENTbook.com and his author website is www.TonyHughes.com.au
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Displaying 1 - 10 of 10 reviews
Want to read
April 16, 2021I browsed through a few pages. It seems that the writing is a little tedious to read. The techniques seem to be 'Use lots of Combos' but do not multitask, remain focused on one technique/system first before moving to the next technique.
May 12, 2019
Great content but the writing is a bit rah rah for me. If you ignore that, there's some great tips and strategies that work, if applied.
May 31, 2018
Must read if you are responsible for driving new business. The author combines old school phone work with modern social media tools. He pulls no punches and accepts no excuses for doing less than what is required to drive a 3-5x pipeline. This book will motivate you to do more than what you are currently doing to drive sales.
Must read if you are responsible for driving new business. The author combines old school phone work with modern social media tools. He pulls no punches and accepts no excuses for doing less than what is required to drive a 3-5x pipeline. This book will motivate you to do more than what you are currently doing to drive sales.
Must read if you are responsible for driving new business. The author combines old school phone work with modern social media tools. He pulls no punches and accepts no excuses for doing less than what is required to drive a 3-5x pipeline. This book will motivate you to do more than what you are currently doing to drive sales.
February 12, 2018
Another great sales read from Tony J. Hughes. Too many sales 'thought-leaders' are promoting the latest and greatest as they define 'new' ways of selling and simply dismiss the old. In 'Combo Prospecting Tony shows the need to adopt the new tools available to salespeople but reminds us not to forget the old.
June 1, 2020
The book is very actionable I will be rereading it to soak in more.
The book is very actionable I will be rereading it to soak in more. I bought the audible version as well... it’s that good.
The book is very actionable I will be rereading it to soak in more. I bought the audible version as well... it’s that good.
April 18, 2021
Very human approach for selling with elements of strategy and tech. The book is very motivational on top and has a lot of stories to reflect on. The book can be handy for sales people and their managers.
October 15, 2019
Overwhelming when I heard and I was curious to complete it so that I can implement it by putting into action. I must listen to it once again as there are a lot gems in every chapter.
December 27, 2019
Really drives home the point that you need to be more than a one trick pony !
May 7, 2022
If there's a holy grail for sales this is it.
October 5, 2022
A motivating book, especially when listening to some epic emotional music.
I am a very introverted person for being in sales and I am also not very confident with myself. I was writing down the first top 10 list in the book on things to commit to doing whilst I listened to a powerful song and now I feel like I can finally do it.
I am a very introverted person for being in sales and I am also not very confident with myself. I was writing down the first top 10 list in the book on things to commit to doing whilst I listened to a powerful song and now I feel like I can finally do it.
Displaying 1 - 10 of 10 reviews