Cómo encontrar pareja después de los 35: Un programa de acción en 15 pasos utilizando las técnicas de la Escuela de Negocios de Harvard

by Rachel Greenwald

A Harvard MBA shares her revolutionary program for using marketing tactics to find a husband after age 35.

This is “Marriage 911”! For many single women over the age of 35, the rules for finding the right mate have changed. There are fewer eligible men and fewer opportunities to meet them. Now successful dating coach Rachel Greenwald shares her proven fifteen-step action program (simply referred to as “The Program”) based on the marketing tactics she learned at Harvard Business School. These innovative tactics will empower any woman to find a husband quickly and efficiently—and not just any husband: a wonderful husband.

In her bold, no-nonsense style, Greenwald tells women how to package their assets, develop a personal brand, leverage niche marketing, use direct mail and telemarketing to get the word out, establish a husband-hunting budget, and hold quarterly performance reviews to assess the results. She also shows women how to use these strategies in the new world of online dating and how to avoid common pitfalls. Greenwald’s fifteen steps form an incredibly unique and effective plan for a woman who wants to jumpstart her dating life and enrich her portfolio of potential husbands.

Learn the answers to the following questions: What are the unique dating issues for women after 35 and how do I handle them? What are the small decisions I make daily that have an impact on my chances of meeting men? What is the “Date/Sex Rule”? What is the one thing I should never say to a man on a first date?

Genres: Relationships, Nonfiction, Self Help

248 pages, Paperback

First published September 16, 2003

Reviews

[Alison]

love the business spin on husband hunting. it's funny...ask me in 10-18months is the 15 step program works.

Note: 12/13/10...I've been in a relationship for 10 months now!

[Stefanie]

I first found this book last year perusing around my local library. If you follow me on Instagram you would have seen this moment capture with #thisisajokeright. I turned 35 this January. In my life,I have had my chance at marriage but have not made it to the alter. I am in a committed relationship and much to his dismay (this expressed in a recent Tweet if you follow me there too) I felt compelled to read this book. My first impression what that it would give me rights to rant about Greenwald contributing to the cultural assumption that a woman needs a man in her life. Surprisingly, my first impression was wrong. This is not a "why you need a husband" book - but a "OK YOU have decided you want a husband to complete your life, you are having trouble finding someone special and (bc of your age/established life) your time is such that you don't just want to wait around - here's how you do it." This is not "how to know who is right for me" book. This is the book you read after all the self-help, self-discovery books. Once you are ready to go!
I am not the audience for this book as I am not on a mission to find a husband (I should also note (for my mother and boyfriend reading this) I am not opposed to having a husband either - I would marry given it's right). I am in the groups Greenwald mentions who "believe love is serendipitous" and those who believe they will have a full life even sans husband. Despite this, she had me engaged throughout. This is essentially a strategic project plan to find the right person for you. It is the steps to get you there and the resources (time, money, people) you'll need. I LOVE a good project plan. I know woman my age who would understand and be able to implement this type of plan. Get me a spreadsheet! Bring me my calendar! Step 14 is a QBR? Let's do this!
Who should read this: Anyone whose top priority is to find their ever-after mate.
What to do: Read the whole book first. Be open minded. Realize Greenwald is giving you a structure and inspiration to be creative and think outside of the box to find what you have had trouble finding.
What not to do: Be insulted that she wants you to dye your hair. You need to realize she is applying Business Norms to this program - she doesn't want to CHANGE you, but she wants you to put forth your best self.
What I have taken away from this: A Harvard Business School education - LOL well the bones of their Marketing/New Business Project Plan... understanding this can be applied to many important personal goals... like how to find a new job that's right for you... be creative.

[Kavish]

It's a good book.Any single lady seriously looking for a husband should read this book.The author says that the hardest part is meeting men.So she advises and suggests different ways to meet men.But highly successful women are looking for successful guys who are less in quantity.When something or guys are less in quantity you need to be better able to retain them once you meet these guys.So the problem of wealthy or high status women is retaining the guy after meeting him which the author does not teach.In other ways the book is good.Her insight about ''packaging'' is very interesting and no woman should ignore it.

If a woman is not highly educated or wealthy,this book might be very helpful.

[Sarah Tummey]

I loved this book. As a blind person, some of the advice didn't apply (a makeup mirror that magnifies my face 7 times isn't going to help me), but as long as you're happy to take on-board what you can, there's some great advice in here. Although the title is "Finding a Husband After 35", I think it could apply anytime around the age of 30. I'm 44 and wish someone had given me this book 15 years ago.

[Maria]

Practical, no-nonsense and insightful guide for finding a husband when you're no longer a young adult.

I'm not yet 35, but this book did give me some good ideas for my own journey :)

[Sasha]

I actually got this for ideas about business, not marital relationships. And also just for fun. As I expected, I found it a hilarious and entertaining read, even a little inspiring.

If you're seeking a partner, I actually think this is a great resource. You just have to take it with several grains of salt. It encompasses a lot of ideas on how to get out of your rut... and also the rut most people are in... so that you are meeting way more potential people, and making a better general impression on them. There are many good ideas, and many ideas that may be off the wall, but with a little tweaking can also become good ideas.

One flaw... her phrasing whenever she suggests things you could say is usually off. If people followed her phrasings verbatim they would often sound truly odd and scare people away.

Another flaw is in her online dating site advice. Some is fine, but there are details that are apparently incorrect based on the research posted about on the okcupid blog. All I can remember is her advice on pictures versus their advice (which is also much more detailed). If you go this route, make sure to do more research beyond just what the book tells you.

Above all, this book helps give you a sense of what it could be like to pursue a goal with total focus.

[Amy]

Might be good if you are willing to do whatever it takes to find a man (and that includes quit your job and change locations). I'm going to wait until I'm at the end of the road to pick this book back up.

[Rebecca Tolley]

A few good ideas for branding & marketing yourself online (pick 3 strengths to differentiate yourself & be consistent w your online profile & personal style), but it seemed geared toward 60+ women who had no technological expertise.

[Maddie]

This book applies Harvard Business School marketing-related techniques to dating and finding a hubby. I liked the authors' many ideas about consciously searching for the right one. However, I thought the ideas about marketing campaigns were not very realistic.

[Claudette]

Let's see if it works............ Years later, I still haven't found a husband.

[Anna]

SAVE your money!!! don't bother wasting your time reading this book.. I have to say I didn't get anything out of it.. Very disappointing.