Changing the Food Game: Market Transformation Strategies for Sustainable Agriculture

by Lucas Simons

By 2050, the world’s population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this prescient book, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production.

Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful – from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber, and sugarcane production. He also poses the where next?

Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

Genres: Food

270 pages, Kindle Edition

First published November 1, 2014

About the author

Lucas Simons is founder and CEO of two companies committed to and leading in sustainable market transformation, NewForesight Consultancy and SCOPEinsight. In 2011 Simons was honored as a Young Global Leader by the World Economic Forum for his commitment and accomplishments in the field of sustainable trade, agriculture and rural development. In 2013 he became the second Dutch Ashoka Fellow ever for his pioneering role as social entrepreneur and change maker. For three consecutive years Simons has been ranked in the top 100 of most influential Dutch persons in Sustainable Development.

Reviews

[Gabby · Rating 4 out of 5]

Fascinating read for anyone interested in food, economics, or the environment.