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Marketing Chronicles : A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras
“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”
Bharat Puri, Managing Director, Pidilite Industries.
“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran
• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
Bharat Puri, Managing Director, Pidilite Industries.
“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran
• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
- GenresBusiness
156 pages, Kindle Edition
Published October 9, 2017
59 people are currently reading
142 people want to read
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Displaying 1 - 30 of 31 reviews
September 13, 2020
Blog posts compiled into a book. Each post shallower than a dry sea-bed.
October 7, 2022
I am a bit slow purchasing Indian author books. I picked this one seeing the global background of the author, but still, it smells Indie. I am also an avid lover of British English literature.
Let me put the negatives first:
1. This book has a few unnecessary literary jargons that the author can replace with some easy terms.
2. There is a lot of inconsistency between the topic and paragraphs in presenting the author's ideas.
3. Usage of Hindi cultural jargon may be unsavory to the South and global readers.
4. Not updated or revised to the 2022 situation.
5. The book has a bad flow of words which hinders speed reading.
Positives:
1. The author covered Indian tastes very extensively.
2. This book talks about many gaps in the goods and services in India, which is a real opportunity for start-up entrepreneurs.
3. It talks about the rise and fall of a few products, services, arts, music, etc.
Conclusion: Worth reading for the price for which it is offered. At the same time, we must also assess our opportunity cost while investing time to read it. Only the relevant audience must pick this book for a read. It's not a joyous read or an easy page-turner.
While presenting concepts, he forgot his global profile and behaved like a silly pop author writing love stories.
Let me put the negatives first:
1. This book has a few unnecessary literary jargons that the author can replace with some easy terms.
2. There is a lot of inconsistency between the topic and paragraphs in presenting the author's ideas.
3. Usage of Hindi cultural jargon may be unsavory to the South and global readers.
4. Not updated or revised to the 2022 situation.
5. The book has a bad flow of words which hinders speed reading.
Positives:
1. The author covered Indian tastes very extensively.
2. This book talks about many gaps in the goods and services in India, which is a real opportunity for start-up entrepreneurs.
3. It talks about the rise and fall of a few products, services, arts, music, etc.
Conclusion: Worth reading for the price for which it is offered. At the same time, we must also assess our opportunity cost while investing time to read it. Only the relevant audience must pick this book for a read. It's not a joyous read or an easy page-turner.
While presenting concepts, he forgot his global profile and behaved like a silly pop author writing love stories.
January 31, 2018
This book took me completely by surprise. Like majority of the Marketing books, I was only expecting case studies with intermittent theoretical stuff filling in the gaps, but there was so much more to it. The book had real-life examples and dozens of useful insights on Biz Opps, with the author detailing on all the possible practices that lead to marketing success, topping it with lots of practical tips and takeaways. To me, this book came alive in a very engaging way, so much so that it was hard to put it down and I was compelled to finish it in one sitting. The writing was good, the content excellent and the material was so fresh and engaging. One of my top picks for marketing enthusiasts. Highly recommended.
4.5 stars!
4.5 stars!
July 18, 2024
Written by a seasoned marketing professional and observer, Marketing Chronicles is invaluable for both marketing students and practitioners. Packed with real-world examples and case studies, it delves into variety of marketing topics, offering insights, interesting concepts, and informative observations. The book covers everything from branding concepts and unique media strategies to segmentation and the power of measurement and metrics, making it an essential resource for anyone in the field of marketing.
The book offers a thorough exploration of marketing practices from the 1990s to the 2010s, presented in an engaging and detailed manner. The author adds to the narrative with real-world examples and case studies. As a reader, I found this historical perspective not only informative but also fascinating, as it provided context for the marketing trends we see today.
For those looking to expand their marketing knowledge, this book is a goldmine. However, I found that reading it in parts was more effective than trying to digest it all at once. The wealth of information can be overwhelming if taken in large doses, so I broke it down into smaller parts. This allowed me to better absorb the knowledge, turning each reading session into a productive learning experience. The witty chapter titles, such as "CMOs Need to Go Take a Walk" and "The Rise of D-Babas," added a layer of intrigue and kept me engaged, eagerly anticipating what each chapter would bring.
The author’s detailed explanations, often presented through points and clarifications, make the book particularly useful for those wanting to deepen their understanding of marketing strategies. The clarity and relevance of these detailed sections ensure that readers from various backgrounds can appreciate and learn from the content. Whether you're a marketing professional, a student, or simply someone interested in the field, Marketing Chronicles provides valuable insights and practical knowledge, all wrapped up in an engaging and accessible format.
The book offers a thorough exploration of marketing practices from the 1990s to the 2010s, presented in an engaging and detailed manner. The author adds to the narrative with real-world examples and case studies. As a reader, I found this historical perspective not only informative but also fascinating, as it provided context for the marketing trends we see today.
For those looking to expand their marketing knowledge, this book is a goldmine. However, I found that reading it in parts was more effective than trying to digest it all at once. The wealth of information can be overwhelming if taken in large doses, so I broke it down into smaller parts. This allowed me to better absorb the knowledge, turning each reading session into a productive learning experience. The witty chapter titles, such as "CMOs Need to Go Take a Walk" and "The Rise of D-Babas," added a layer of intrigue and kept me engaged, eagerly anticipating what each chapter would bring.
The author’s detailed explanations, often presented through points and clarifications, make the book particularly useful for those wanting to deepen their understanding of marketing strategies. The clarity and relevance of these detailed sections ensure that readers from various backgrounds can appreciate and learn from the content. Whether you're a marketing professional, a student, or simply someone interested in the field, Marketing Chronicles provides valuable insights and practical knowledge, all wrapped up in an engaging and accessible format.
August 2, 2024
Marketing and branding were my favourite subjects in my college. Concepts like marketing mix, category positioning and market analysis always fascinated me. When I picked this book, I assumed it to be another marketing guide but this book is much more than that. Nimesh Dwivedi’s ‘Marketing Chronicles’ gives us a brief insight from the pre-smartphone and post-smartphone eras. He talks about the marketing possibilities then and now, giving us a glimpse of how the world of marketing has evolved.
With insightful examples and case studies, he shares how content and customers have been the king and how marketers bridge the gap between art and persuasion without hampering audience involvement making brands successful. He explains each concept interestingly with examples of famous brands and their strategies making it easy for the readers to understand.
The author covers a wide range of marketing topics, from traditional strategies to innovative tactics in the Indian market. They delve into market shifts, category catalysts, and the importance of relaunches as a key part of marketing strategies, while also exploring the overall impact of these strategies on the market. It's a compelling and comprehensive overview of the marketing landscape.
Nimesh’s writing style is captivating and informative, offering readers a well-rounded perspective on the future of brands, with compelling marketing stories and strategies. From the challenges of brand building to the increase in spending power and emerging globalised lifestyles, he sheds light on how there has been growth over time.
While we were taught the 4Ps of marketing in college, here we also learn the P's of marketing interestingly, with examples and their importance in the marketing spectrum. From social networking to social media strategies, he shares how marketers continue to wade through the challenges posed by the blurring lines between online and offline media.
April 30, 2024
"Marketing Chronicles" by Nimish offers a comprehensive look at the global and local marketing landscape from both pre-smartphone and post-smartphone eras.
Nimish delves deep into various aspects of marketing, highlighting gaps in goods and services in India and providing insights into the rise and fall of products and services. The book is divided into two parts Pre - smartphone era insights and Post smartphone era insights which showcases the transformation of customers during this period.
During the pre-smartphone era, consumers were passive recipients of marketing messages, and salesmen had to travel to remote villages using the most uncomfortable means of transport to reach potential customers. Only a sizeable set of consumers who could afford the products sought the benefits.
However, with the advent of social media platforms like Facebook and blogging, consumers have become active participants in media. They now influence product marketing through their engagement, rapidly increasing sales and benefiting easily. Additionally, the book provides valuable insights into the operations, pricing strategies, affordability spectrum, and continued harnessing of well-established brands. The author even discussed about the success and downfall of the popular brand and the reason behind it.
Overall, "Marketing Chronicles" is a straightforward book with well-articulated concepts by a marketer himself. It covers a vast spectrum of marketing concepts that would benefit students, influencers, and practitioners of marketing.
Nimish delves deep into various aspects of marketing, highlighting gaps in goods and services in India and providing insights into the rise and fall of products and services. The book is divided into two parts Pre - smartphone era insights and Post smartphone era insights which showcases the transformation of customers during this period.
During the pre-smartphone era, consumers were passive recipients of marketing messages, and salesmen had to travel to remote villages using the most uncomfortable means of transport to reach potential customers. Only a sizeable set of consumers who could afford the products sought the benefits.
However, with the advent of social media platforms like Facebook and blogging, consumers have become active participants in media. They now influence product marketing through their engagement, rapidly increasing sales and benefiting easily. Additionally, the book provides valuable insights into the operations, pricing strategies, affordability spectrum, and continued harnessing of well-established brands. The author even discussed about the success and downfall of the popular brand and the reason behind it.
Overall, "Marketing Chronicles" is a straightforward book with well-articulated concepts by a marketer himself. It covers a vast spectrum of marketing concepts that would benefit students, influencers, and practitioners of marketing.
June 3, 2024
Book Marketing chronicles
Author: Nimish Dwivedi
Review: Marketing Chronicles” by Nikhil Dwivedi offers a captivating journey through the evolution of marketing in India, spanning from the pre-smartphone to the post-smartphone era. With a deft hand, Dwivedi intricately weaves together the tales of iconic marketing strategies and campaigns that have left a lasting impact on the industry. From the fierce competition between Gillette and its rivals to the legendary battles of Nirma versus Surf Excel, each story is brought to life with fascinating ease and aplomb.
Drawing from his extensive experience jet-setting across the globe, Dwivedi skillfully avoids the pitfalls of dry academia, infusing the narrative with a palpable sense of admiration for the grit and determination required in the world of marketing. By celebrating the unsung heroes who traverse the lengths and breadths of India, from bustling metropolises to tiny towns, he highlights the universal essence of marketing as a craft.
“Marketing Chronicles” not only serves as a treasure trove of insights for marketing professionals worldwide but also appeals to enthusiasts who appreciate the art of storytelling. Through Dwivedi’s smartly crafted narratives, readers are treated to a delightful exploration of the dynamic landscape of marketing, making this book a compelling read for anyone intrigued by the power of persuasion and creativity in the business world.
Author: Nimish Dwivedi
Review: Marketing Chronicles” by Nikhil Dwivedi offers a captivating journey through the evolution of marketing in India, spanning from the pre-smartphone to the post-smartphone era. With a deft hand, Dwivedi intricately weaves together the tales of iconic marketing strategies and campaigns that have left a lasting impact on the industry. From the fierce competition between Gillette and its rivals to the legendary battles of Nirma versus Surf Excel, each story is brought to life with fascinating ease and aplomb.
Drawing from his extensive experience jet-setting across the globe, Dwivedi skillfully avoids the pitfalls of dry academia, infusing the narrative with a palpable sense of admiration for the grit and determination required in the world of marketing. By celebrating the unsung heroes who traverse the lengths and breadths of India, from bustling metropolises to tiny towns, he highlights the universal essence of marketing as a craft.
“Marketing Chronicles” not only serves as a treasure trove of insights for marketing professionals worldwide but also appeals to enthusiasts who appreciate the art of storytelling. Through Dwivedi’s smartly crafted narratives, readers are treated to a delightful exploration of the dynamic landscape of marketing, making this book a compelling read for anyone intrigued by the power of persuasion and creativity in the business world.
July 10, 2024
This book explores marketing techniques from the pre-smartphone era to the present, providing a comprehensive breakdown of multiple strategies used to achieve desired outcomes.
It delves into the evolution of marketing from 1999 onward, covering the revolutionary changes brought about by tactics such as featuring products in television serials, upgrading to better versions, creating category catalysts, and relaunches.
Key terms like brand incrementalism, packaging, sports marketing, social networking, outdoor media, brand loyalty, marketing mix, and flash phenomena are explained in a clear and accessible manner, demonstrating their potential to transform marketing efforts.
The book highlights the power of branding and the value of buzz in marketing, illustrating how products became integral to middle-class households. As these products transitioned from luxuries to necessities, a market emerged that prioritized offering choices to consumers. The author provides a detailed analysis of this shift in buying attitudes.
Reflecting on past marketing innovations, the author also offers practical suggestions for improving products without compromising customer health.
For anyone interested in marketing, this book serves as an invaluable resource for understanding the techniques and strategies essential for making a product successful.
It delves into the evolution of marketing from 1999 onward, covering the revolutionary changes brought about by tactics such as featuring products in television serials, upgrading to better versions, creating category catalysts, and relaunches.
Key terms like brand incrementalism, packaging, sports marketing, social networking, outdoor media, brand loyalty, marketing mix, and flash phenomena are explained in a clear and accessible manner, demonstrating their potential to transform marketing efforts.
The book highlights the power of branding and the value of buzz in marketing, illustrating how products became integral to middle-class households. As these products transitioned from luxuries to necessities, a market emerged that prioritized offering choices to consumers. The author provides a detailed analysis of this shift in buying attitudes.
Reflecting on past marketing innovations, the author also offers practical suggestions for improving products without compromising customer health.
For anyone interested in marketing, this book serves as an invaluable resource for understanding the techniques and strategies essential for making a product successful.
April 24, 2024
-A Brand A Day-
Review of 'Marketing Chronicles' by Nimish Dwivedi
✒️📖
Divided into two parts, as our world and time both are, into pre-smartphone and post-smartphone era, Nikhil Dwivedi has composed and compiled the stupendous marketing stories as well as strategies that set the marketing world in India on fire.
Nikhil tells the marketing stories through stories deftlt, lighting up the past years with fascinating ease and aplomb. His stories cover almost all the successful marketing strategies that remained in limelight for a long time. He talks about Gillette products, the fight between Reynolds and Add Gel, the tussle between Nirma and Surf Excel and many more.
Trivedi, who has jet-setted around the world working upon the marketing, skillfully handles the subject without letting it going into the realm of dry academia. He applauds and celebrates the grit it takes to be a marketer and underlines that all those who travel in tiny cramped up buses from one sma city to another In India are marketers too.
A treat for marketing professionals all over the world, Marketing Chronicles is also a good read for people like me who love the storytelling part of a nkk fiction book written smartly.
Don't miss this one. A lot of stories of brands and marketing are waiting for you.
Review of 'Marketing Chronicles' by Nimish Dwivedi
✒️📖
Divided into two parts, as our world and time both are, into pre-smartphone and post-smartphone era, Nikhil Dwivedi has composed and compiled the stupendous marketing stories as well as strategies that set the marketing world in India on fire.
Nikhil tells the marketing stories through stories deftlt, lighting up the past years with fascinating ease and aplomb. His stories cover almost all the successful marketing strategies that remained in limelight for a long time. He talks about Gillette products, the fight between Reynolds and Add Gel, the tussle between Nirma and Surf Excel and many more.
Trivedi, who has jet-setted around the world working upon the marketing, skillfully handles the subject without letting it going into the realm of dry academia. He applauds and celebrates the grit it takes to be a marketer and underlines that all those who travel in tiny cramped up buses from one sma city to another In India are marketers too.
A treat for marketing professionals all over the world, Marketing Chronicles is also a good read for people like me who love the storytelling part of a nkk fiction book written smartly.
Don't miss this one. A lot of stories of brands and marketing are waiting for you.
April 29, 2024
Marketing Chronicles by Nimish V. Dwivedi is an informative book that delves into the art of developing marketing strategies for businesses. The author emphasizes the importance of understanding the needs and preferences of consumers, rather than solely focusing on sales.
The book provides a comprehensive overview of the marketing landscape, starting with the travel aspects of marketers, and presents numerous examples of different products that help readers better understand the market from the pre-smartphone era to the modern age.
The author has skillfully discussed critical factors such as brand strategy, customer handling, packaging, investment, and media presence of various companies to gain a deeper understanding of the subject.
The author has adeptly elucidated the intricate aspects of marketing in an easily comprehensible manner, making it accessible to readers of all levels of understanding.
If you're interested in learning about marketing or are looking for ways to improve your marketing strategies, this book is highly recommended.
The book provides a comprehensive overview of the marketing landscape, starting with the travel aspects of marketers, and presents numerous examples of different products that help readers better understand the market from the pre-smartphone era to the modern age.
The author has skillfully discussed critical factors such as brand strategy, customer handling, packaging, investment, and media presence of various companies to gain a deeper understanding of the subject.
The author has adeptly elucidated the intricate aspects of marketing in an easily comprehensible manner, making it accessible to readers of all levels of understanding.
If you're interested in learning about marketing or are looking for ways to improve your marketing strategies, this book is highly recommended.
October 25, 2018
The author explains various stages of marketing from 1998 to 2018. The Internet started creeping in the late 1990's. Today, we are either addicted to the internet via smartphones or undergoing deaddiction to smartphones. The late 1990's is also the time when TV remotes helped channel flipping and went on to become a nightmare for the marketers. Down the line entertainment became more personal since the arrival of the smartphone. Most people watch TV on their remotes.. ooop's smartphones. Marketers are able to now personalise communication with the arrival of Artifical Intelligence and big data. Tectonic Shifts led by Remote and smartphone; and the subtle shifts in between have been explained by Nimish Dwivedi with examples. Nimish has also attempted to give solutions to some pressing concerns of today like the rethinking the possible methods of evaluation of Mumbai city, the ageing generations etc.
Overall a must read for marketing professionals and students.
Overall a must read for marketing professionals and students.
April 24, 2024
This book traverses the age of marketing in India from 1998 to 2016 and its potential in the future. Pointing out the gaps in perception to the opportunities available and untapped, this short read gives you a quick understanding of what was, is and could be happening in the advertising and marketing industry.
From the advent of tv marketing - targeting customers by product placement within popular shows, to an overall combined and creative approach by Apple to create not just products but an experience, there are some gems in this book that will spark your ideas and inspire you to understand what marketing is all about!
Overall a good read… with short sharp content that gets to the point quickly!
From the advent of tv marketing - targeting customers by product placement within popular shows, to an overall combined and creative approach by Apple to create not just products but an experience, there are some gems in this book that will spark your ideas and inspire you to understand what marketing is all about!
Overall a good read… with short sharp content that gets to the point quickly!
October 30, 2018
The book takes a reader through two decades of marketing in India. A lot of examples from world wide, especially Hong Kong and Japan have been added by author to either improve some aspects in India or show parallels.
Towards the end of the book, the author has added a lot of insights into practical solutions to today's problems like financial inclusion, ageing population, road safety etc.
One of my favorite chapter is Throwback to Turn tables where we can see nostalgia and heritage making a coming back.
Over all a good read. The book is around 150 pages which is good as there are no boring fillers.
Towards the end of the book, the author has added a lot of insights into practical solutions to today's problems like financial inclusion, ageing population, road safety etc.
One of my favorite chapter is Throwback to Turn tables where we can see nostalgia and heritage making a coming back.
Over all a good read. The book is around 150 pages which is good as there are no boring fillers.
December 10, 2018
Marketing Chronicles treads from the pre-smartphone era to the post-smartphone era. It uses examples of various brands across segments and sectors to describe the brilliance that followed or the failures that occurred.
Nimish has used these examples to make the reader think.
He has written the book in the most simplest form ever. He has used his own experience of residing in different countries and suggested some brilliant ideas that can be used to make our everyday lives better.
Nimish has used these examples to make the reader think.
He has written the book in the most simplest form ever. He has used his own experience of residing in different countries and suggested some brilliant ideas that can be used to make our everyday lives better.
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January 3, 2021This book is not more than a vanity project for the Nimish Dwivedi add the title of Author to his name.
There are near zero marketing insights in this book. Information, stats and figures quoted in the book have no citations. In some sections of the book there is blatant misinformation. To the end of the book, the author nor the editor bother to put efforts to provide text in logical paragraphs.
There are near zero marketing insights in this book. Information, stats and figures quoted in the book have no citations. In some sections of the book there is blatant misinformation. To the end of the book, the author nor the editor bother to put efforts to provide text in logical paragraphs.
April 3, 2021
Marketing Chronicles perfectly captures the marketing environment for local and global brands alike, suggesting many practical and intuitive ideas to help your brand grow. Through a juxtaposition of marketing ideas in a pre and post-smartphone world, the author aptly explains the importance of constantly updating your marketing strategies to reach the target audience. The case studies are easy to digest and relatable, making it one of the best marketing books available.
November 6, 2018
This book is one of those kinds which gives opinions rather than just stating out the facts. It shows the journey of Indian market in an intriguing and thought-invoking manner. By the end, you will have great number of thoughts spawned in your mind.
April 3, 2021
A must read for a marketing and management students. This book captures the essence of concepts so well, and there are so many other cues for people to pick from and come with new business ideas. Every chapter has something to offer if you read carefully.
Read
April 4, 2021There are thousands of books on marketing but this sets a different standard. Very easy to read and understand for any individual. I personally liked the idea of factoring first impressions to create brand loyalty. Already recommended to all of my friends👍
July 4, 2021
Best For UG Students!
Mr. Nimish takes us on a past to present journey in relation to the marketing evolution. Interesting examples make it a pleasant read.
Recommended for UG Students.
Mr. Nimish takes us on a past to present journey in relation to the marketing evolution. Interesting examples make it a pleasant read.
Recommended for UG Students.
August 28, 2019
A good quick read, not worth buying, some good shallow insights.
April 24, 2020
This book is a coffee table, not so intense but insightful book for people who love discovering and thinking about day to day business opportunities. I personally enjoyed reading it .
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May 26, 2020Product characterization, customer interaction model, AIDA model - awareness, interest, desire and action model
October 3, 2020
A light read with good insights
The book is good for beginners in the Marketing area and also to general public. However , few topics are from 2000's and quite obsolete now.
The book is good for beginners in the Marketing area and also to general public. However , few topics are from 2000's and quite obsolete now.
April 3, 2021
The author has very well emphasized on both global and local market scenarios and provided insights on applicable marketing strategies. Great observation skills, Mr. Dwivedi!
April 3, 2021
The book is well conceptualized taking into consideration all the Branding concepts and strategies and also interesting examples. A great piece by a great author!!
April 3, 2021
This book covers topics from Branding concepts to implementation strategies, and makes sure to keep everyone engaged, be it a starter or an experienced professional!
April 3, 2021
Simple yet very well written. This book does not fail to make the reader relate with interesting examples and fascinating observations. Loved to read this piece!!!
April 3, 2021
The book is filled with interesting marketing concepts, explained through real-life examples and case studies. It is a must-read for people interested in business in general!
May 23, 2022
Average ! Nothing that we dint of already. More of gyaan than any subjective analysis per say.
Displaying 1 - 30 of 31 reviews