One book for the entire How to digitally transform your organization Innovation in the face of major external change is critical for any organization's success, but attempting to do so often leads to more questions than Where do you start? How do you get the right resources? How should work be implemented? What data should you measure? For the first time, these questions are answered in a single book that covers the end-to-end execution of digital transformation – from leadership-level strategy, to on-the-ground team implementation. With the biggest revelation of all, Herbert argues, being that true digital transformation only needs to happen once because, at its core, it means becoming more adaptive to change itself.Featuring the 'how to' of digital transformation devised from successes across every sector, Herbert distils it into five actionable stages. These stages act as a repeatable framework for continual innovation, allowing you to produce results immediately and grow change incrementally across your organization. In Digital Transformation, Herbert draws on her own experiences in leading change and innovation programmes globally, as well as featuring insights from experts and leaders from organizations as diverse as the World Wildlife Fund, Morgan Stanley, Royal Caribbean Cruises, the United Nations High Commission for Refugees, the Rijksmuseum, the American Cancer Society, The Guardian, Harvard University, and many others.
The writer is a business consultant who provide real tips from the playfield on the who, what, when, why & how to do a digital transformation. For me this served as a beginner's guide for a deep topic that should be now on the head of every organization leader.
Một trong những cuốn sách có góc nhìn về chuyển đổi số được đánh giá là thực tế và toàn diện nhất. Sách hướng dẫn cách tổ chức bạn:
- nên bắt đầu từ đâu? - làm thế nào để sắp xếp nguồn lực phù hợp? - quá trình chuyển đổi số nên thực hiện thế nào? - tập trung đo lường những số liệu gì?
This is a good book and an interesting read. Specifically the mix between the case-studies one would expect in a book of this genre but also quite techincal information is beneficial. The book presents a specific metholdogy for digital transformation based on what Herbert calls BUILD. This is an acronym and is taken from the words build, uncover, iterate, leverage and disseminate. Each of these weaves the case studies in effectively. Alongside this Herbert presents an overview of Agile as a project management methodology, which proves a handy introduction and overview for those meeting these terms for the first time.
I found some valuable advice in this book, which reinforces earlier reading. Such as the the need to conceptualise large but think relatively small (my words), i.e. change should be iterative and noticeable but actionable. Also, the extra focus on commuicating wins is good. Many texts will stress the need for early-wins but Herbert ads an extra layer in terms of thinking strategically to communicate these wins.
I welcome the one-pager at the end of the book, antecedent to the bibliography, providing some related texts worth reading. Overall, I'd reccommend this text.
A useful framework to implement Digital Transformation
I found BUILD framework a good start in the journey of Digital Transformation, each stage shows specific details of what we need to do in order to achieve 'a new business as usual'.