When I hear the name Sean Avery, I think giant jerk (or preferably, insert your favorite obscene word for jerk), and sloppy seconds. Perhaps that's unfair, that I associate him mainly with probably the worst thing he's ever done - he referred to his ex-girlfriend dating another NHL star with a vulgar quip, at a press conference. Not funny at all, vile actually. To his credit, he addresses it head on, and with remorse, not shying away from defining what it cost him. That offhand comment was the tipping point of his hockey career, which never fully recovered from the fallout. However, that incident was far from the first or the only time he was in the news.
Early in his pro career, Avery determined that his best role on the ice would be agitator. The pot stirrer, the guy always chirping at the other team's best player, trying to draw a penalty, often drawing a fight. The shit-starter. In this role, he excelled, became the self-described most hated man in hockey, led the league in penalty minutes. Not solely an enforcer, Avery had offensive skill as well and often played on the top line. He claims his on-ice persona was an act, playing the villain, a character of himself. He goes to great lengths to detail his off-ice persona, his desires to learn about music and art and fashion and to travel and see more of the world away from small town Canada. As a young kid with looks, freedom, and money, he saw a lot.
And boy, does he have a lot of stories to tell about it. This book is delightfully dishy. Often celeb memoirs give you the stories, but not the dirt. No real names and vague references. Not this book, and Avery's dirt is glorious. He hero-worships some (Hull, Chelios, Shanahan), and trolls others (Brodeur, LA Kings coach Andy Murray, and especially John Tortorella) with particular vitriol. Highly entertaining for this hockey fan.
Several times Avery discusses his frustrations with the conformity of the NHL, and how personality and individuality is frowned upon and squashed within the league. He felt like an outsider if he chose to speak up or act differently from the herd, and also felt he was punished for doing so. I believe his concerns in this area are valid, true, and a large part of why the NHL continues to be seen as a lowly stepsister to the other major professional sports leagues. Go to ESPN.com right now, and the quick tabs on the top banner read NFL (season over 2 weeks ago), NBA, MLB (not in season as I write this), NCAAM, Soccer, Olympics. No NHL in site on the face page - you have to dig to find the coverage. The NHL has no idea how to effectively market its brand. It caters to the current fan base only. I'm not a fan of the NBA, but I could easily name off several current star players and why? Because they know how to market and embrace personality. Avery has other criticisms of the league that are concerning as well, such as drug testing (if it's not steroids, no one cares), agent representation (if you aren't a superstar, no one returns your call but they'll still take a huge % of your salary), and the lack of league or NHLPA planning for life after hockey. Every NHL player, especially ones who play an ultra-aggressive game like Avery, are one hit away from forced retirement, and they deserve the support of the league.
Technically this book has some issues. Tense usage is a nightmare throughout. The sentence structure is often too long, rendering it clunky. With a ghostwriter and a professional publishing house behind this, I feel the editing should have been tighter.
I feel Avery wants the reader to see him as a man with varied interests off the ice and a beloved (by Rangers fans only I think) and valuable team player on the ice. All of which is true to a point, but issues still remain. To this day, several years out of the NHL, a quick google search shows Avery still in the news, and usually not in a good way. I think he was his own worst enemy when in the NHL, and likely that's still the case. Maybe impulse control is his real issue. I must say I enjoyed this book more than expected, largely due to his candid and juicy stories.