MOTIVATING HUMAN BEHAVIOR

by Ernest Dichter

FOURTH PRINTING Published by McGraw-Hill Book Company, New York, 1971, written by Ernest Dichter.

Genres: Psychology

253 pages, Hardcover

First published July 1, 1971

Reviews

[J Roberts · Rating 3 out of 5]

I was interested in reading works from a man considered to be the father of motivational research. Unfortunately, I found this work to be dated and a bit to simplistic. Most of the work is now common pop psychology, but it did give insight to the beginings of the field.