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Hot Flashes, Carpools, and Dirty Martinis: The Quintessential Guide for Turning Midlife Into PrimeTime

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Have you felt irrelevant or invisible since you hit middle age? Do you feel less sexy, less confident, or less passionate with each passing decade? Are you looking forward to retirement so you can just “chill” for 20 or 30 years?

In this irreverent and humorous how-to guide, motivational speaker and coach Juju Hook gives it to you straight about why you’ve likely come to dread middle age, and why it should be the time of your life.

A brand strategist for over 25 years, Juju describes her transition from a successful but unfulfilling career (and a role as helicopter mom to her teenage son) to living out the dreams she’d set aside for decades and making midlife her bitch. Through personal stories, humor, practical tips, and a proven system for turning midlife into PrimeTime, she provides a foolproof path for every woman who has lost her lust for life and wants to recapture it.

In these pages, you’ll

The one question you must ask yourself in order to rock PrimeTime
Three math problems and six lies that make midlife a stone-cold drag
How to stop worrying about what others think and get on with what you want
How to say yes to opportunity, challenge, adventure, and great big frickin’ fun

If you’re a woman who wants to make the next 40 years even better than the last (but doesn’t know how) this book is for you. PrimeTime is your chance for the biggest and best show of your life, but only if you make it happen.

236 pages, Kindle Edition

Published October 23, 2017

7 people are currently reading
10 people want to read

About the author

Juju Hook

2 books

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Displaying 1 - 3 of 3 reviews
Profile Image for Danét Palmer.
Author 3 books7 followers
October 11, 2020
Fantastic! Timely! Perfectly Now!

With humor, unsparing honesty and no bull-shit candor, Juju reaches in through your falsehoods and awakens you to your truth! Your Primetime is now and you are ready, magnificent and beautiful! Loved this journey— it’s facilitated reflection on my own and the ignited spark to boldly go where Life is calling me out, and loud and brilliant!
1 review
July 2, 2020
Excellent read!

captured the true essence of what lies beneath the struggles and the triumphs of the "prime time" women of the world! This book and this message is much needed. Thank you Juju for your authentic voice and inspiration!
Profile Image for Karen Smith.
Author 1 book44 followers
November 16, 2017
A must read for anyone (including men) who has reached a benchmark birthday or a big life transition of loves someone who has.
Displaying 1 - 3 of 3 reviews

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