Global Strategy [with MindTap Management 1-Term Access Code]

by Mike W. Peng

International business involves at least two sides, foreign multi-national enterprises (MNEs) and local firms. Global strategy used to be the domain of large MNEs built up in developed countries, now there exists numerous smaller, international firms originating in emerging economies. Some of these companies can best be thought of as "born global" firms. The recent rise of e-commerce has greatly lowered the entry barriers for these firms to go international. The rising interest in smaller firms reflects current trends in entrepreneurship. Historically, business students have been prepared for a corporate career, especially in the Fortune 500 sector. Large corporations, now often in the business of downsizing and entrepreneurial firms are usually the engine of job creation and economic growth throughout the world. This is an important trend for students to understand and strategize. GLOBAL STRATEGY is the first to focus on how newer companies and companies from emerging economies compete, both inside and outside of their home markets. The author examines local companies' strategies in emerging economies, as MNEs' competitors, collaborators, and/or acquisition targets. This book is unique in its thorough study of Mergers and Acquisitions (M&A) strategies. Global foreign direct investment continues to rise along with cross-border M&As . Increasingly, MNEs are investing a disproportionately higher amount of their resources in emerging economies, in essence, making their strategy more balanced and more global. This balanced understanding of international business is critical to discovering current cutting-edge practices in the field. The text examines the ramifications of a more balanced approach for multi-national enterprises.

Includes 9780324273649 [World map]

Genres: Business, Reference

368 pages, Unbound

First published January 1, 2005

Reviews

[Winona Esquivel · Rating 3 out of 5]

Finished the lectures :)

[Thefather Phil · Rating 5 out of 5]

I really want to go back through this book again, and will...possibly a newer edition. It was great getting a non-US-centric view on globalization.

[S · Rating 2 out of 5]

2.5 - too much focus on business and not enough cross-connections to international relations/military/contemporary challenges

[Jeffrey Egolf · Rating 4 out of 5]

Clearly understand more nuance about how to manage a multi-national enterprise and be a better manager. Honestly a very interesting textbook.

[fc7reads · Rating 2 out of 5]

This book is required reading for a summer course. I have given it two stars because it is practically a carbon copy of Peng's other text, Global Business. I do not so much mind that the concepts are repetitive. It actually helps build and deepen my understanding of the material to review topics such as VRIO, anti-trust laws, and Hofstede. What I found irksome is the repetition of the case studies and examples. I could have kept the other book, which was much less pricey, and achieved the same outcome in my course. Also, as with the first book, the frequent use of the phrase "eat their lunch" makes me feel twitchy. The editors for this author are not doing their jobs.

[Fadhilla Azhari · Rating 1 out of 5]

i want read