Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good.
Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit.
Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many—using marketing to show love to God and others.
Great approach to one of the biggest misconception about marketing and really opens a door to bettering marketing as a whole enjoyed it and reread many parts just so I wouldn't forget!