You can apply the Bottleneck Breakthrough Method to the predictable growth plateaus in every business, and at every stage of revenue, whether you're at $100k or $100M. Every day a new silver bullet comes out promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that, never quite hitting the mark for all but the few with the exact symptoms. Instead of a blanket prescription that will generally help every business at every stage of growth, the more effective approach is to find a specific solution that hits the bull's eye for your unique situation. This creates the greatest improvement possible with the least amount of effort and risk. That's the Bottleneck Breakthrough Method. You can apply it to the predictable growth plateaus in every business, and at every stage of revenue, whether you're at $100K or $100M. Best of all, it builds on what you already do well, so you don't have to overhaul your entire business to get results. The goal of this book is to become a reliable and powerful tool for you to grow your business, as it already has for many others.
Josh's Bottleneck Matrix breaks down how to get to your next business level a super easy way. I've never seen anything like it. It hit to the heart of the problems that I'm having in my business at the current level and digs right in with actions steps to solve those problems.
And it isn't some fluff that Josh made up. The stories that he uses to illustrate his points are amazing! I found myself writing notes about these companies and wondering who they are. I love that he maintained their privacy while still sharing the details of their struggles so that I could learn from them.
I also appreciated how he kindly points out that the problem you think you're having is not probably the real problem that you need to solve. It's so true. We get so close to our business that we think we know what problem to solve next but taking a bigger picture overview almost always reveals a different picture. Josh's book helps you do that and then leads you down the path to solving the real problem.
For example, one of the biggest a-ha moments I had while reading the book is that I really need to work on my onboarding process. I thought that I would need to focus on getting more people in the door but this book made it clear that I needed to work on getting the people onboarded to my product correctly and keep them around for longer so that I would have the revenue I need to build additional traffic pillars into the business.
Like I said at the beginning, if you have a business, I get this book. And thank you to Josh for writing it!