consumers or consumed, branded, become best version of self, accept and improve, be kind and lighthearted, daily examination, truth lived is wisdom, serve others, choose to be happy by doing right thing, conscience is best version of self talking to you—always best path, do the next right thing, happiness as default character, problems help you become best person, character is what you give to yourself, respect virtue most which is cornerstone of character, lack of honesty leads to insanity, do not deceive or lie to self, ego/pride enemy of character, 86,400 hours, Aristotle 2350 years ago happiness in doing not to be entertained work invests in self, life is love find your love, Aesop lean into work, voice of authentic self stronger in child, true friend helps you become better version of self, live what believe, core beliefs as Constitution unchanging, happiness is discipline to choose the right thing, if rage sit still 30 min, fast from unnecessary, simplify simplify simplify, strategic anchors to succeed as SW low-cost on-time gives clarity on yes and no, live simply so others may simply live, mission and purpose-adopt a family, stories cause eyes to sparkle, focus on what here to give/serve, problems as opportunities to build character, the reality of what occurs-suffering, learn to love questions wonders mystery, start with gratitude, joy is a fruit of appreciation, seek the good, free to be best person, what common ground we share.