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SMART Book Marketing For Authors Power Pack: Books 1-3 SMART Marketing For Authors series
THIS PACKAGE OF BOOKS IS NO LONGER FOR SALE ON AMAZON. EACH INDIVIDUAL BOOK IS STILL FOR SALE, HOWEVER.
328 pages, Kindle Edition
Published October 5, 2017
5 people are currently reading
11 people want to read
About the author
Chris Syme
9 books13 followersAfter many years in the communications and marketing sectors, Chris started a ministry aimed at helping women find a purpose in serving God in their everyday lives. Chris is now fulfilling a longtime goal of writing Bible studies aimed at helping women of all ages build a legacy of faith that will last for generations.
She and her longtime friend Diane Bradley co-hosts a popular weekly podcast called Women Finishing Well.
Chris is a frequent speaker on the national stage and the author of multiple nonfiction books including the SMART Marketing For Authors series. She is currently writing Bible studies under the Women Finishing Well umbrella. She and her husband farm in Montana in the summers and play golf in the desert in the winter months.
Connect With Chris: womenfinishingwell.com
Facebook page: https://www.facebook.com/womenfinishi...
Podcast: womenfinishingwell.com/podcast
She and her longtime friend Diane Bradley co-hosts a popular weekly podcast called Women Finishing Well.
Chris is a frequent speaker on the national stage and the author of multiple nonfiction books including the SMART Marketing For Authors series. She is currently writing Bible studies under the Women Finishing Well umbrella. She and her husband farm in Montana in the summers and play golf in the desert in the winter months.
Connect With Chris: womenfinishingwell.com
Facebook page: https://www.facebook.com/womenfinishi...
Podcast: womenfinishingwell.com/podcast
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Displaying 1 - 2 of 2 reviews
November 25, 2017
I picked up SMART Book Marketing For Authors Power Pack while it was available for free on Amazon, and I found it well-worth the read. This set is three books in one, so it’s not a short read. I will note that there were several sections that could be found in the other books in the pack, but the sections were placed there to make sense to readers who have not read the previous books (such as if they bough them individually). This didn’t bother me too much since the duplicate sections acted as a good reminder and was easily skimmed through.
For the most part, SMART Book Marketing doesn’t tell you how to use social media. Chris Syme tells you which channels tend to be more effective for authors (based on whether you write fiction or non-fiction, and on marketing research) and what to look for when deciding on primary channels versus “outposts.” There’s a big focus on Facebook and newsletters, but the author provides reasons for why she focuses on those channels.
What I found most helpful was the discussions of how to put together a marketing plan using the GOST method (Goals, Objectives, Strategies, and Tactics). Chris Syme explains clearly why certain marketing attempts tend to fail, and she outlines how you can focus on each of these factors to create a marketing plan with realistic, obtainable objectives and goals.
The other part I found most useful was how the books broke down the different “platform levels” for each author, both for fiction and non-fiction. This is helpful because it suggests that certain strategies which seem stress-inducing for the new author might not be right for them because they haven’t reached that platform level yet. Therefore, it gives suggested goals for authors at different levels—from those who are just entering the publishing stage to those who have multiple books out and already have a large following.
Overall, I think this power pack is useful and has potential to be useful even when social media changes (as it inevitably does) because Chris Syme explains the concepts behind using those strategies, rather than urging you to blindly try a new method. If you’re looking for something that actually explains marketing strategies for authors, you may want to take a look at the SMART Book Marketing For Authors Power Pack.
For the most part, SMART Book Marketing doesn’t tell you how to use social media. Chris Syme tells you which channels tend to be more effective for authors (based on whether you write fiction or non-fiction, and on marketing research) and what to look for when deciding on primary channels versus “outposts.” There’s a big focus on Facebook and newsletters, but the author provides reasons for why she focuses on those channels.
What I found most helpful was the discussions of how to put together a marketing plan using the GOST method (Goals, Objectives, Strategies, and Tactics). Chris Syme explains clearly why certain marketing attempts tend to fail, and she outlines how you can focus on each of these factors to create a marketing plan with realistic, obtainable objectives and goals.
The other part I found most useful was how the books broke down the different “platform levels” for each author, both for fiction and non-fiction. This is helpful because it suggests that certain strategies which seem stress-inducing for the new author might not be right for them because they haven’t reached that platform level yet. Therefore, it gives suggested goals for authors at different levels—from those who are just entering the publishing stage to those who have multiple books out and already have a large following.
Overall, I think this power pack is useful and has potential to be useful even when social media changes (as it inevitably does) because Chris Syme explains the concepts behind using those strategies, rather than urging you to blindly try a new method. If you’re looking for something that actually explains marketing strategies for authors, you may want to take a look at the SMART Book Marketing For Authors Power Pack.
June 22, 2018
DNF
I struggled with this and have decided to put it aside. Maybe I'll have another go, later.
The author emphasises how specific tactics in marketing might work for a while, but that eventually it won't work. I understand that. The way people interact and engage with online content is always changing. The problem is that the author's theories and strategies are therefore not backed-up with real world examples. Teaching marketing without concrete examples that show how and why strategies have worked, is like teaching anatomy with no dissections. Sure, some people will get it. Others, like me, will look at the questions at the end of the sections and be completely blank. I needed some examples to be able to really understand how to apply the strategies discussed, even if it was out of date.
I struggled with this and have decided to put it aside. Maybe I'll have another go, later.
The author emphasises how specific tactics in marketing might work for a while, but that eventually it won't work. I understand that. The way people interact and engage with online content is always changing. The problem is that the author's theories and strategies are therefore not backed-up with real world examples. Teaching marketing without concrete examples that show how and why strategies have worked, is like teaching anatomy with no dissections. Sure, some people will get it. Others, like me, will look at the questions at the end of the sections and be completely blank. I needed some examples to be able to really understand how to apply the strategies discussed, even if it was out of date.
Displaying 1 - 2 of 2 reviews